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Product Placement. Технологии скрытой рекламы
Автор: Ольга Березкина
Год издания:
Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, начиная с его использования в традиционных медиаресурсах и заканчивая product placement на космических станциях и в Антарктиде. Предложены профессиональные инструменты по выбору путей применения PP, психологической оценки восприятия и вовлеченности, управлению потребительским поведением и увеличению эффективности product placement через социальные стереотипы. Рассмотрены правовые и этические вопросы. Вступительная статья к изданию написана Мэри-Лу Галисиан – ведущим экспертом США в области product placement. Книга содержит цветные иллюстрации известных кинопроектов. Рекомендована специалистам по product placement, рекламе, маркетингу, связям с общественностью, преподавателям и студентам данных специальностей. Также будет интересна дизайнерам, психологам и социологам.
The Mystery of Cloomber
Автор: Артур Конан Дойл
Год издания:
This novel is narrated by John Fothergill West, who tries to discover why the tenant of Cloomber Hall, General Heatherstone, is nervous to the point of being paranoid. Why are his fears becoming stronger every year at the fifth of October? And why doesn't he let his children leave home? This is a great mystery novel with a sharp twist at the end.
Tales of Terror and Mystery
Автор: Артур Конан Дойл
Год издания:
Tales of Terror and Mystery is a collection of Arthur Conan Doyle stories including:
Tales of Terror: "The Horror of the Heights", "The Leather Funnel", "The New Catacomb", "The Case of Lady Sannox", "The Terror of Blue John Gap", "The Brazilian Cat".
Tales of Mystery: "The Lost Special", "The Beetle-Hunter", "The Man with the Watches", "The Japanned Box", "The Black Doctor", "The Jew's Breastplate".
Прикосновение к тайне / Touching the Mystery
Автор: Виктор Бахтин
Год издания:
Настоящее издание является первой попыткой исследования творчества художника Виктора Бахтина. В альбоме представлена книжная графика и анималистическая живопись американского периода его творчества. Альбом адресован специалистам и всем интересующимся изобразительным искусством.
A Fate of Dragons
Автор: Морган Райс
Год издания:
A FATE OF DRAGONS (Book #3 in the Sorcerer's Ring) takes us deeper into Thor’s epic journey to becoming a warrior, as he journeys across the Sea of Fire to the dragon’s Isle of Mist. An unforgiving place, home to the most elite warriors of the world, Thor’s powers and abilities deepen as he trains. His friendships deepen, too, as they face adversities together, beyond what they could imagine. But as they find themselves up against unimaginable monsters, The Hundred quickly goes from training session to a matter of life or death. Not all will survive. Along the way, Thor’s dreams, along with his mysterious encounters with Argon, will continue to plague him, to press him to try to learn more about who he is, who his mother is, and what the source of his powers are. What is his destiny? Back in the Ring, matters are getting much worse. As Kendrick is imprisoned, Gwendolyn finds it landing on her to try to save him, to save the Ring by bringing down her brother Gareth. She hunts for clues for her father’s murderer along with her brother Godfrey, and along the way, the two of them will become much closer, united in their cause. But Gwendolyn finds herself in mortal danger as she presses too deep, and she may be in over her head. Gareth attempts to wield the Dynasty Sword and learns what it means to be King, becoming drunk with the abuse of power. He rules ruthlessly, becoming paranoid. As the noose tightens on the king’s assassin, the McClouds attack deeper into the Ring, and King’s Court finds itself in an increasingly precarious position. Gwendolyn pines for Thor’s return, for them to be together, for their love to blossom. But with powerful forces in their way, it is questionable if that chance will ever come. Will Thor survive The Hundred? Will King’s Court collapse? Will MacGil’s murderer be found? Will Gwendolyn end up with Thor? And will Thor finally learn the secret of his destiny? With its sophisticated world-building and characterization, A FATE OF DRAGONS is an epic tale of friends and lovers, of rivals and suitors, of knights and dragons, of intrigues and political machinations, of coming of age, of broken hearts, of deception, ambition and betrayal. It is a tale of honor and courage, of fate and destiny, of sorcery. It is a fantasy that brings us into a world we will never forget, and which will appeal to all ages and genders.
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