|
Нет описания ! Получить ссылку |
Auf zwei Planeten
Автор: Kurd La?witz
Год издания:
Phases of an Inferior Planet
Автор: Glasgow Ellen Anderson Gholson
Год издания:
Федор Мурачковский, сооснователь Planeta.ru
Автор: Максим Спиридонов
Год издания:
Федор Мурачковский о том, насколько плотно пришел краудфандинг в Россию, почему Pebble невозможно сделать в наших реалиях и можно ли собрать деньги на фейк. Интервью с гостем: – Краудфандинг – это удел хипстеров? – Почему в России охотнее собирают деньги на творческие проекты, чем на инженерные? – Как приобщить пользователя Рунета к финансовой поддержке интересных ему проектов? – Сколько можно собрать с помощью краудфандинга? – Будущее краудфандинга в России: от меценатства к предпринимательству.
BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm
Автор: Alastair Sweeny
Год издания:
BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.
Planet Entrepreneur. The World Entrepreneurship Forum's Guide to Business Success Around the World
Автор: Colin Jones
Год издания:
How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means it is a world of ample opportunities. From the fall of the Berlin Wall to the rise of e-commerce and social media, there are now, today, more markets, tools, and opportunities for entrepreneurs than ever before. Even better: we are now also living in a world more predisposed to entrepreneurial solutions than ever, and we need those solutions—not just to create the Next Big Thing, but to solve the Next Big Problem. Every issue that individuals, communities, and nations face offers the entrepreneur the chance to make a difference. For anyone ready to embark on a mission to solve problems, create communities, build businesses, tap technology, and think entrepreneurially, this new world is teeming with opportunities for success. Uses real-life examples to explain the full extent of today's global entrepreneurial revolution and its vital importance for our future Explains where the emerging markets are and how to tap into them to achieve success Offers insights on the global entrepreneurial revolution, the future of financing, the rise of the self-employed army, the transformation of innovation, and the view from the «bottom of the pyramid» Learn how the worlds' best entrepreneurs are starting profitable businesses, innovating, or creating organizations to alleviate social needs across the globe. Planet Entrepreneur teaches how anyone can develop an entrepreneurial mindset, begin a successful venture, and change the world for the better. This is the Era of the Entrepreneur.
Чтобы скачать книгу, отключите блокировку рекламы. Спасибо!