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Майкл Блумберг – культовая фигура для многих бизнесменов. И не только потому, что он яркая личность, миллиардер, один из самых богатых людей в мире, мэр Нью-Йорка, создатель и владелец информационного агентства Bloomberg – ведущего поставщика финансовых новостей по всему миру. Для многих имя Блумберга – это синоним инноваций, смелости и нестандартного, хотя и крайне взвешенного подхода к бизнесу. В своей книге Майкл Блумберг рассказал о том, как ему удалось добиться всего, чего он добился, и описал историю свой жизни и своей компании.

Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.

The easy-to-use guide to interpreting candlestick charts and derivative markets Candlestick charts are an effective way of visualizing price movements and, due to the increased interest in the complex derivatives market, they are being used more and more widely. A combination of a line-chart and a bar-chart, where each bar represents the range of price movement over a given time interval, candlestick charts are most often used in technical analysis of equity and currency price patterns. A guide to the most used charts, The Bloomberg Visual Guide to Candlestick Charting is arranged in an easy-to-use manner, providing a quick reference for those new to the field. Candlestick charts are formed with the help of the opening, high, low, and closing price of the day—if the opening price is above the closing price then a filled candlestick is drawn, and these charts are visual aids for decision making in forex, stock, commodities, and options trading. Contains alphabetical explanations of over 200 candlestick and related terms Includes daily charts of 50 companies, and six-month charts for comparative explanations of candlesticks with Western-style technical indicators Written by Michael C. Thomsett, author of over sixty books and hundreds of articles, including the bestselling Getting Started in Bonds, also published by Wiley Enhanced eBook editions offer video tutorials, test-yourself quizzes, and full-color/interactive charts and graphs, available for purchase separately. A practical and concise resource for anyone new to this way of representing derivatives, The Bloomberg Visual Guide to Candlestick Charting presents sometimes confusing concepts in a format that is easy to understand and digest.