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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation. Получить ссылку |
Digital Video and HDTV. Algorithms and Interfaces
Автор: Poynton Charles
Год издания:
Данная книга позволяет разобраться в понятиях, связанных с цифровым видео и телевидинием высокой чёткости.
Digital Photo & Video Camera №9 (сентябрь 2009)
Автор: Коллектив авторов
Год издания:
Журнал - самоучитель по цифровой фотографии. Фотомастера разных стран дают свои советы, благодаря которым читатели без проблем могут делать собственные выразительные снимки.
Photoshop CS2 Raw: Using Adobe Camera Raw, Bridge, and Photoshop to Get the Most Out of Your Digital Camera
Автор: Aaland Mikkel
Год издания:
The RAW file format is the uncompressed data file captured by a digital camera's electronic sensor. When your camera saves an image in RAW format, settings like white balance, sharpening, contrast and saturation are not applied to the image but are saved instead in a separate header. Because RAW files remain virtually untouched by in-camera processing, they are essentially the digital equivalent to exposed but undeveloped film.
This makes RAW an increasingly popular format with amateur and professional digital photographers, because it affords greater flexibility and control during the editing process-if you know how to work with RAW files.
Most digital camera manufacturers supply their own software for converting RAW data, as do some third party vendors. Increasingly, however, the RAW converter of choice is a plug-in included in the latest version of Adobe Photoshop, the most popular and widely-used digital image editing tool in the world. Adobe Photoshop CS2 is emerging as the best place to edit RAW images, and the best way to master this new format is with Photoshop CS2 RAW.
An important book dedicated to working with RAW in Photoshop, this comprehensive guide features a unique design that helps readers grasp the subject through visual instruction and prompts. The entire RAW process is explored, from shooting to using the Adobe plug-in converter and new Bridge navigation software. The primary focus of Photoshop RAW is, as the title suggests, Photoshop editing technique: automating RAW workflow, correcting exposures, extending exposure range, manipulating grayscale and working with the new DNG (Digital Negative) open standard that Adobe supports.
Presented by photographer Mikkel Aaland, a pioneer of digital photography and author of eight books, including O"Reilly"s Photoshop for the Web and the award-winning Shooting Digital, Photoshop CS2 RAW investigates and instructs in an accessible visual style. Required reading for professionals and dedicated photo hobbyists alike.
Android за 24 часа. Программирование приложений под операционную систему Google
Автор: Дэрси Лорен, Кондер Шейн
Год издания:
Если у вас есть мобильный телефон на базе платформы Android и несколько хороших идей по разработке мобильного приложения, эта книга подойдет для начального обучения.
Если вы программист, стремящийся освоить мобильные технологии, или предприниматель, нуждающийся в разработке успешного приложения, - эта книга для вас.
Если у вас лишь базовые знания о языке программирования Java, то Android, помимо прочего, - прекрасная платформа для его изучения.
Книга "Android за 24 часа" разбита на 24 урока продолжительностью по одному часу. Каждое новое задание основывается на предыдущих уроках, таким образом, с освоением каждого нового часа вы будете итеративно совершенствовать свое приложение.
По окончании курса вы будете в состоянии спроектировать и разработать-собственное полнофункциональное приложение Android.
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