Скачать книгу - Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design



A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.


Testing SAP R/3
A Manager’s Step-by-Step Guide Testing SAP R/3 A Manager’s Step-by-Step Guide

Автор: JOSE FAJARDO, ELFRIEDE DUSTIN

Год издания: 

Planning, preparing, scheduling, and executing SAP test cycles is a time-consuming and resource-intensive endeavor that requires participation from several project members. SAP projects are prone to have informal, ad-hoc test approaches that decrease the stability of the production environment and tend to increase the cost of ownership for the SAP system. Many SAP project and test managers cannot provide answers for questions such as how many requirements have testing coverage, the exit criteria for a test phase, the audit trails for test results, the dependencies and correct sequence for executing test cases, or the cost figures for a previously executed test cycle. Fortunately, through established testing techniques predicated on guidelines and methodologies (i.e., ASAP SAP Roadmap methodology, IBM’s Ascendant methodology, and Deloitte’s ThreadManager methodology), enforcement of standards, application of objective testing criteria, test case automation, implementation of a requirements traceability matrix (RTM), and independent testing and formation of centralized test teams, many of the testing risks that plague existing or initial SAP programs can be significantly reduced. This book is written for SAP managers, SAP consultants, SAP testers, and team leaders who are tasked with supporting, managing, implementing, and monitoring testing activities related to test planning, test design, test automation, test tool management, execution of test cases, reporting of test results, test outsourcing, planning a budget for testing activities, enforcing testing standards, and resolving defects.


Windows Mobile 2003. Руководство пользователя Windows Mobile 2003. Руководство пользователя

Автор: МакЦентр

Год издания: 

Книга описывает принципы работы с карманным компьютером семейства Pocket PC, периферийные устройства, которые можно подключать к компьютеру. Будет полезна как пользователям карманных компьютеров с новой операционной системой Windows Mobile 2003 для Pocket PC, так и владельцам КПК со старой версией Pocket PC 2002. Книга также будет интересна тем, кто только задумывается о покупке карманного компьютера.


Celtic Charted Designs (Dover Needlework Series) Celtic Charted Designs (Dover Needlework Series)

Автор: Co Spinhoven

Год издания: 

Более 350 кельтских орнаментов в виде схем для вышивки крестом (и других счетных техник рукоделия). Книга просто уникальная для всех любителей кельтского орнамента и любителей рукоделия. Уровень предложенных орнаментов - от простейших "косичек" до сложных "ковровых" рисунков. Короткий пояснительный текст на английском относится, главным образом, к технике вышивки. Все схемы даны в ч/б варианте, клетка очень мелкая но хорошо различимая.


Oracle Database 10g: A Beginner's Guide Oracle Database 10g: A Beginner's Guide

Автор: 

Год издания: 

Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.


 Oracle Database 10g XML & SQL: Design, Build, & Manage XML Applications in Java, C, C++, & PL/SQL Oracle Database 10g XML & SQL: Design, Build, & Manage XML Applications in Java, C, C++, & PL/SQL

Автор: Mark Scardina

Год издания: 

Written by members of the Oracle XML group, this is a must-have reference for all IT managers, DBAs, and developers who want to learn the best practices for using XML with Oracle’s XML-enabled products. Includes real-world case studies based on theauthors’ experience managing Oracle’s XML Discussion Forum - a community of 20,000+ XML component users.