Скачать книгу - The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)



Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.


Testing SAP R/3
A Manager’s Step-by-Step Guide Testing SAP R/3 A Manager’s Step-by-Step Guide

Автор: JOSE FAJARDO, ELFRIEDE DUSTIN

Год издания: 

Planning, preparing, scheduling, and executing SAP test cycles is a time-consuming and resource-intensive endeavor that requires participation from several project members. SAP projects are prone to have informal, ad-hoc test approaches that decrease the stability of the production environment and tend to increase the cost of ownership for the SAP system. Many SAP project and test managers cannot provide answers for questions such as how many requirements have testing coverage, the exit criteria for a test phase, the audit trails for test results, the dependencies and correct sequence for executing test cases, or the cost figures for a previously executed test cycle. Fortunately, through established testing techniques predicated on guidelines and methodologies (i.e., ASAP SAP Roadmap methodology, IBM’s Ascendant methodology, and Deloitte’s ThreadManager methodology), enforcement of standards, application of objective testing criteria, test case automation, implementation of a requirements traceability matrix (RTM), and independent testing and formation of centralized test teams, many of the testing risks that plague existing or initial SAP programs can be significantly reduced. This book is written for SAP managers, SAP consultants, SAP testers, and team leaders who are tasked with supporting, managing, implementing, and monitoring testing activities related to test planning, test design, test automation, test tool management, execution of test cases, reporting of test results, test outsourcing, planning a budget for testing activities, enforcing testing standards, and resolving defects.


Secure PHP Development: Building 50 Practical Applications Secure PHP Development: Building 50 Practical Applications

Автор: Mohammed J. Kabir

Год издания: 

The personal home page (PHP) server-side scripting language is particular well adapted to connecting HTML-based web pages to a backend database for dynamic content. This book explains the entire nuts-and-bolts process of the PHP application life cycle: requirements, design, development, maintenance and tuning. It shows how PHP can be used to design and develop highly manageable and secure applications to solve practical problems.


Oracle Database 10g: A Beginner's Guide Oracle Database 10g: A Beginner's Guide

Автор: 

Год издания: 

Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.


Моделирование электротехнических устройств в Matlab, SimPowerSystems и Simulink Моделирование электротехнических устройств в Matlab, SimPowerSystems и Simulink

Автор: Черных И.В.

Год издания: 

В книге содержится описание прикладной программы Simulink и библиотеки блоков SimPowerSystems, предназначенной для моделирования электротехнических устройств и систем. Рассматривается методика создания моделей с помощью графического интерфейса программы, описаны методы расчета моделей, подробно освещена методика создания электротехнических блоков пользователя. Даны основные команды для управления моделью из ядра пакета MATLAB, рассмотрен механизм выполнения расчета модели, приводятся советы автора по применению программы. Книга включает в себя большое количество примеров, поясняющих работу блоков и методику создания модели.


PowerPoint 2010 с нуля PowerPoint 2010 с нуля

Автор: Леонов Василий

Год издания: 

Эта книга - совершенный самоучитель подготовки презентаций с помощью новейшей версии PowerPoint 2010. Прочитав ее, вы сможете без посторонней помощи создавать эффектные анимированные презентации, которые потрясут вашу аудиторию. Вы освоите приемы управления настройками программы и оптимизируете PowerPoint "под себя". Самоучитель подойдет как начинающим пользователям, так и более опытным, желающим освоить новинки версии 2010.