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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. Получить ссылку |
Testing SAP R/3
A Manager’s Step-by-Step Guide
Автор: JOSE FAJARDO, ELFRIEDE DUSTIN
Год издания:
Planning, preparing, scheduling, and executing SAP test cycles is a
time-consuming and resource-intensive endeavor that requires participation
from several project members. SAP projects are prone to
have informal, ad-hoc test approaches that decrease the stability of
the production environment and tend to increase the cost of ownership
for the SAP system. Many SAP project and test managers cannot
provide answers for questions such as how many requirements have
testing coverage, the exit criteria for a test phase, the audit trails for
test results, the dependencies and correct sequence for executing test
cases, or the cost figures for a previously executed test cycle. Fortunately,
through established testing techniques predicated on guidelines
and methodologies (i.e., ASAP SAP Roadmap methodology,
IBM’s Ascendant methodology, and Deloitte’s ThreadManager
methodology), enforcement of standards, application of objective
testing criteria, test case automation, implementation of a requirements
traceability matrix (RTM), and independent testing and formation
of centralized test teams, many of the testing risks that plague
existing or initial SAP programs can be significantly reduced.
This book is written for SAP managers, SAP consultants, SAP
testers, and team leaders who are tasked with supporting, managing,
implementing, and monitoring testing activities related to test planning,
test design, test automation, test tool management, execution of
test cases, reporting of test results, test outsourcing, planning a budget
for testing activities, enforcing testing standards, and resolving
defects.
Secure PHP Development: Building 50 Practical Applications
Автор: Mohammed J. Kabir
Год издания:
The personal home page (PHP) server-side scripting language is particular well adapted to connecting HTML-based web pages to a backend database for dynamic content. This book explains the entire nuts-and-bolts process of the PHP application life cycle: requirements, design, development, maintenance and tuning. It shows how PHP can be used to design and develop highly manageable and secure applications to solve practical problems.
Oracle Database 10g: A Beginner's Guide
Автор:
Год издания:
Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.
Использование Macromedia Flash MX. Специальное издание.
Автор: Гурвиц Майкл
Год издания:
написанное руководство по Flash MX. Эта книга поможет вам в самом начале пути освоения Flash MX и останется ценным источником информации, даже когда вы станете настоящим мастером. На компакт-диске, прелагаемом к книге, содержатся файлы примеров, множество полезных программ, рассматриваемых в книге, а также Web-ссылки, посвященные данному вопросу. Использование Macromedia Flash MX - это именно та книга, которая будет полезна любому профессиональному Web-дизайнеру, разработчику и аниматору.
Самоучитель Macromedia Dreamweaver 8
Автор: Владимир Дронов
Год издания:
Описывается работа в новой версии визуального Web-редактора Macromedia Dreamweaver 8. Книга организована в виде 14 занятий по Web-дизайну. Рассмотрены современные стандарты Интернета, интерфейс программы, создание страниц и сайтов, работа с текстами, графикой, таблицами и стилями, различные виды Web-дизайна: фреймовый, табличный и контейнерный. Освещены вопросы использования шаблонов, плавающих и свободно позиционируемых контейнеров, разработки Web-сценариев. Уже с первых страниц начинающий пользователь может быстро приступить к работе и создать простейший Web-сайт. Изучение всего материала книги позволит читателю создавать современные Web-сайты с оформлением, приближенным к полиграфическому. Особую ценность имеют полезные советы автора, маленькие хитрости и нетрадиционные приемы Web-верстки. Для начинающих Web-дизайнеров.
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