Скачать книгу - Landing Page Optimization. The Definitive Guide to Testing and Tuning for Conversions



A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.


Testing SAP R/3
A Manager’s Step-by-Step Guide Testing SAP R/3 A Manager’s Step-by-Step Guide

Автор: JOSE FAJARDO, ELFRIEDE DUSTIN

Год издания: 

Planning, preparing, scheduling, and executing SAP test cycles is a time-consuming and resource-intensive endeavor that requires participation from several project members. SAP projects are prone to have informal, ad-hoc test approaches that decrease the stability of the production environment and tend to increase the cost of ownership for the SAP system. Many SAP project and test managers cannot provide answers for questions such as how many requirements have testing coverage, the exit criteria for a test phase, the audit trails for test results, the dependencies and correct sequence for executing test cases, or the cost figures for a previously executed test cycle. Fortunately, through established testing techniques predicated on guidelines and methodologies (i.e., ASAP SAP Roadmap methodology, IBM’s Ascendant methodology, and Deloitte’s ThreadManager methodology), enforcement of standards, application of objective testing criteria, test case automation, implementation of a requirements traceability matrix (RTM), and independent testing and formation of centralized test teams, many of the testing risks that plague existing or initial SAP programs can be significantly reduced. This book is written for SAP managers, SAP consultants, SAP testers, and team leaders who are tasked with supporting, managing, implementing, and monitoring testing activities related to test planning, test design, test automation, test tool management, execution of test cases, reporting of test results, test outsourcing, planning a budget for testing activities, enforcing testing standards, and resolving defects.


Oracle Database 10g: A Beginner's Guide Oracle Database 10g: A Beginner's Guide

Автор: 

Год издания: 

Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.


Fiat Tipo and Tempra 1988-1996. Repair Manual – service guide Fiat Tipo and Tempra 1988-1996. Repair Manual – service guide

Автор: Коллектив авторов

Год издания: 

Инструкция по ремонту и обслуживанию моделей Fiat Tipo и Tempra. Дано описание всех узлов и агрегатов и советы по их эксплуатации и техобслуживанию. Чертежи, таблицы и схемы электрооборудования. Fiat Tipo - автомобиль итальянской компании Фиат. Был разработан дизайн студией IDEA. Выпускался с 1988 года по 1996 год.


Tuning of scooters, equipment and accessories, engine boost, upgrading transmission, airbrush in eBook Tuning of scooters, equipment and accessories, engine boost, upgrading transmission, airbrush in eBook

Автор: Авторесурс

Год издания: 

Content

Introduction

Economical tuning

  • Scooter speed limiter (removing scooter caps)
  • Limiters in the variator
  • Speed ??/ turn limit switches in the switch
  • Strap
  • Removing the plugs of the tuning pipe
  • Finalization of a regular engine on its own
  • Upgrading the rear drum brake
  • 4-stroke engine temperature and overheat indicator
  • Installing the expansion tank
  • Windscreen manufacture
Whales
  • General information
  • Installation tuning whale, increasing the working volume to 72 "cubes"
  • Carburettor and intake system
  • Air filter
  • Inlet nozzle
  • Exhaust system
  • Electronic control unit (ebu)
  • V-belt drive
  • Centrifugal clutch
  • Rear gear
  • Brakes
  • Chassis
  • Tires
External tuning (styling)
  • Styling (review)
  • Examples of style tuning
  • Hinged elements for styling
  • Making a plastic body kit (in-house)
  • Anti-theft devices
  • Music on the scooter (by own strength)
  • Backlighting (in-house)
  • Xenon on the scooter
  • Polishing aluminum wheels
  • Taping with vinyl film (stickers)
  • Aerography
Protection and equipment
  • Helmet
  • Glued
  • Cast
  • Helmet size chart
  • Shoes
  • Clothes and protection
  • Leather
  • Textiles
  • Knee pads
  • Elbow legs
  • Turtle
  • Gloves
  • Rain protection
  • Thermal protection
  • Thermal underwear
Extreme tuning
  • Nos - types of nitrous oxide systems
  • Propane installation on the maksuquater


Tuning of manual transmission car, in eBook Tuning of manual transmission car, in eBook

Автор: Монолит

Год издания: 

Content

Introduction

Transmissions / basic concepts

Internal components of a manual transmission

Troubleshooting and diagnostics

Overhaul gearbox

Transmissions Tremec / Borgwarner T-5

Transmission in the block with the main transfer Honda B-series

Modification of a mechanical transmission

Flywheel and clutch