Скачать книгу - Exposing the Elephants. Creating Exceptional Nonprofits



Go Beyond «Business As Usual» with Your Nonprofit "At last–the 'real truth' about nonprofit management! In Exposing the Elephants, Wilcox reveals the 'pesky pachyderms' that block our way to full effectiveness. How often have we grumbled that 'just because you're a [insert profession here], it doesn't mean you know how to run a nonprofit'? With clarity, passion, and sly humor, Wilcox validates that perspective and many others–but doesn't let us get away with just accepting the presence of the elephant in the room. Wilcox summarizes complex issues using recognizable examples and then offers sensible strategies for resolving them. Ultimately, she gives us permission to do the right thing(s). I love this book–and I can't wait to start implementing the 'elephant solutions'! " –Nancy Perkin Beaumont, CAE, Executive Director, Society of American Archivists «Before I finished reading Exposing the Elephants, I met with my key staff to talk about what we must change. I also shared what I learned from reading the book with a friend who sits on several different types of boards. Wilcox says it like it is–and it needs to be said–in every nonprofit organization.» –Julie Donovan, Executive Director, Habitat for Humanity, Lake County, Illinois «A remarkably candid, fresh, and witty analysis of the challenges inherent in managing nonprofits. Insightful and pragmatic solutions to overcoming the 'white elephants' so prevalent in the nonprofit culture. A 'must read' for every nonprofit CEO and board member.» –Dick Yingst, President & CEO, Financial Managers Society, Chicago, Illinois «Pam Wilcox is willing to say the things that nonprofit professionals often do not wish to hear. She reveals through clear language and flowing style the significant barriers that nonprofits face and need to remove for not just success but also excellence. Unlike many authors who point out what is wrong with nonprofits, Wilcox shows us the way to tackle our most intractable issues and move to excellence. This book should be read by any and everyone involved in the nonprofit sector.» –Katrina S. Rogers, PhD, Associate Dean, Research and Practice Director, Center for Innovation in the Nonprofit Sector, Fielding Graduate University


Creating global brand. 1 Creating global brand. 1

Автор: Maikl Sosnin

Год издания: 

First part of the book. For any manager of any position from a general manager in regional companies or regional manager in international companies. Basic knowledge to understand how modern international business works.


Creating global brand. 2 Creating global brand. 2

Автор: Maikl Sosnin

Год издания: 

2 part For any manager of any position from General manager in regional companies, Regional manager in international companies. Basic knowledge to understand how modern international business work.


Creating global brand. 0 Creating global brand. 0

Автор: Maikl Sosnin

Год издания: 

0 part For any manager of any position from A general manager in regional companies or A regional manager in international companies. Basic knowledge to understand how modern international business work.


Creating global brand. 3 Creating global brand. 3

Автор: Maikl Sosnin

Год издания: 

3 part of the book. For any manager of any position from a General manager in regional companies or a Regional manager in international companies. Basic knowledge to understand how modern international business work.


Branding for the Public Sector. Creating, Building and Managing Brands People Will Value Branding for the Public Sector. Creating, Building and Managing Brands People Will Value

Автор: Paul Temporal

Год издания: 

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand