Скачать книгу - Persone nude. Mondo parallelo

Il libro «Come i soldi viaggiavano per il mondo. Una storia italiana» prosegue la serie «Grandi soldi per…». Tale serie avvicina ragazzi di eta diff erenti a concetti quali soldi, guadagno, marketing, tasso di cambio nonche a vari aspetti del business e e dell’attivita bancaria. «Come i soldi viaggiavano per il mondo. Una storia italiana» e un testo rivolto ai ragazzi delle scuole medie. Il libro trasporta il lettore dal mondo contemporaneo all’Italia del XV secolo, per farlo viaggiare attraverso le rocambolesche avventure dei protagonisti. Scopo del libro e far conoscere ai lettori i fondamenti del sistema bancario contemporaneo, raccontare in modo semplice e accessibile il tempo e i luoghi in cui e sorto. Il lettore, oltre alla storia dell’Italia, scoprira l’importante contributo che i banchieri italiani del medioevo hanno apportato alla nascita e allo sviluppo dell’attuale sistema fi nanziario. Come “viaggiavano” i soldi per il mondo? Perche sono nate le banche? Come funzionavano nel medioevo? Cosa lega la loro attivita del XV secolo a quella dell banche odierne? Il lettore trovera le risposte a queste domande nel testo.

The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat’s against-all-odds swoop on Chrysler–masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 – has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible – turning around an American automotive icon everyone else had given up for dead.