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A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. Получить ссылку |
The Relentless City
Автор: Эдвард Бенсон
Год издания:
What Matters Now. How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
Автор: Gary Hamel
Год издания:
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to… move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
In Pursuit of Great AND Godly Leadership. Tapping the Wisdom of the World for the Kingdom of God
Автор: Mike Bonem
Год издания:
Is it possible for church leaders to use biblical and secular leadership concepts in a way that keeps Christ—not the marketplace—at the center of their mission? Drawing on biblical material and business wisdom, In Pursuit of Great AND Godly Leadership explores the critical leadership decisions and practices that shape the success of Christian organizations. These decisions are illustrated in compelling interviews with over forty leaders of churches, universities, denominational bodies, and international ministries. Mike Bonem leverages his background as an MBA-trained manager and an experienced church leader to bridge the gap between the analytical and structured world of business and the faith-driven approach that is essential for healthy churches. Written to offer practical solutions for senior pastors, executive pastors, key laypeople, and leaders of other Christian entities, In Pursuit of Great AND Godly Leadership clearly shows the ways that secular practices can be imported into their organizations. Bonem addresses a variety of topics such as planning, finances, personnel management, measurement, team dynamics, and organizational change. In doing so, he points to the AND that every spiritual organization should strive to achieve.
Business Agility. Sustainable Prosperity in a Relentlessly Competitive World
Автор: Michael Hugos H.
Год издания:
The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Instead, the Internet and global video and telecom systems provide a massive and continuous flow of data that causes the whole world to behave like a giant stock market, with all the volatility and uncertainty that goes along with such markets. Responsiveness now trumps efficiency. By being responsive to the evolving needs and desires of specific groups of customers, companies can wrap their products and services in a tailored blanket of value-added services to consistently earn an additional four percent or more gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy. Part of the Microsoft Executive Leadership Series, Business Agility discusses the three fundamental process loops that drive an agile enterprise and how they work together to deliver the responsiveness that generates profits in a high-change economy. Providing strategies for innovative and pragmatic use of people, process, and technology to drive operations in an agile enterprise, this book reveals the principles of the agile enterprise, backed by real-world case studies from the author's own experience. Michael Hugos is a speaker, writer, and practitioner in IT and business agility, and agile system development methods. He writes a column for Computerworld and a blog titled «Doing Business in Real Time» for CIO magazine.
Pursuit of Passionate Purpose. Success Strategies for a Rewarding Personal and Business Life
Автор: Theresa Szczurek M.
Год издания:
In Pursuit of Passionate Purpose, self-help guru Theresa Szczurek reveals that the real key to a successful and happy life is in knowing what it is that you truly desire and pursuing it with determination. Based on the everyday wisdom of eighty successful people from all walks of life, along with the practical strategies she used to pursue her own passion, Szczurek presents a proven, step-by-step plan for effectively pursuing whatever your passionate purpose is. By emulating the six strategies/characteristics that almost all truly successful people share, you?ll discover who you really are, what you really want from life, and how to achieve it.
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