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Левон Оганесян о том, зачем успешному «офлайн»-бизнесмену идти в онлайн-бизнес, почему хороший сервис не выстроить с помощью аутсорса и почему нельзя отдаляться от первоначальной концепции проекта. Интервью с гостем: – «Наша стратегия менялась постоянно. Неизменной была идея – дать людям качественный сервис по доставке еды». – «Мы – единственный успешный проект на рынке. За день мы передаем партнерам больше, чем все конкуренты вместе взятые за месяц». – В чем ключевое отличие, по мнению Левона, отечественного потребителя от зарубежного? – Каким образом можно продвигать свой сервис через мобильные приложения и какую долю в процентах от заказа, может занять этот канал? – Почему успешный сайт по доставке еды из ресторанов не должен предлагать бытовую технику или медикаменты? – Какое будущее ждет сервисы по доставке еды в России?

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

For traders trying to navigate the increasingly volatile credit default swap market, CDS Delivery Option provides worked-out examples, over 30 charts, a case study of Delphi, and detailed explanations of how the subprime crisis caused the credit crisis and the near collapse of the GSEs. The book includes detailed information on: how to value a CDS contract how to value the delivery option how contract value changes when the yield curve flattens or becomes steeper how contract value changes with bullish or bearish market moves how to figure out when to buy protection and when to sell protection how to hedge CDS risk when and how to unwind a contract prior to settlement when to hold a trade through delivery how to navigate a «squeeze» (when the notional value of contracts going through delivery is larger than the supply of the cheapest-to-deliver issue) when buying contracts can make their prices go down how to construct a basis trade how to find arbitrage opportunities how to analyze default probability and corporate debt when to settle via auction and when to settle via physical delivery which note is the cheapest to deliver This book is an indispensable resource for all market professionals working in the CDS market.

A practical go-to reference for Web developers programming custom software for Web sites Most advanced Web sites or Web platforms have specific requirements that go beyond standard functionality; to meet such requirements, it's often necessary to develop custom software. This is the point where code and content meet, and where this book begins. Where Code and Content Meet presents a collection of real-world, tried and tested patterns that address content-related aspects of custom software development for advanced Web sites or platforms. Mined from a series of successful Web projects, the patterns represent collected expertise of designers from several software development teams and serve as a practical guide to designing your own content-related custom components for your Web project. The patterns are independent of specific tools and technologies, and focus on non-functional requirements, with the overall goal of defining sustainable software architecture. Presents a collection of tried and tested software patterns mined from a series of successful Web projects Includes checklists for managing Web projects and real-world patterns from PLoP conferences Illustrates use of software patterns through a case study that runs throughout the book and gradually evolves as the patterns are applied to it, one by one Covers content modeling and content organization, navigation, findability, personalization, and user participation By employing the software patterns included in Where Code and Content Meet, you'll learn how to program custom software faster and more efficiently.