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Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

Introducing an Audel «Mini-Ref» for tradespeople working on water well pumps and pumping systems Water well pumps are used everywhere, with installations numbering in the millions. It's hard to believe that no one has written a small field book that covers these pieces of equipment. Finally, here's a great handy guide is for anyone who needs to know how these pumps work, how to troubleshoot problems unique to this type of piping system, and how to make common repairs for both above ground and submersible pumps. It contains vital and specific references applicable to a wide range of professions, including plumbers, well drillers, electricians, pump suppliers, pump retailers, plumbing supply companies, well system suppliers, and more. Focuses on the must-have information to trouble-shoot, solve problems, and make water well pump repairs Clears up the mysteries of jet pumps, two pipe systems, pressure settings, and accumulator sizing Illustrations and data formatted for quick look up and understanding Discusses pumping system issues concerning municipalities, golf courses, maintenance professionals, big-box stores, irrigation installers, irrigation suppliers, and farm suppliers For tradespeople looking to keep their heads above water, this reliable and trusted resource delivers all of the vital content they need to keep water pumping systems functioning properly.

Create content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel

Keep it cool or heat things up This third volume of Audel's HVAC Library gives you a comprehensive, hands-on guide to installing, servicing, and repairing all basic air-conditioning systems in both new and older construction. You'll also find complete coverage of specialized heating units-radiators, radiant heating systems, stoves, fireplaces, heat pumps, and indoor/outdoor pool heaters, plus fans, exhaust systems, air filters, and more. It's what you need to complete your HVAC reference library. * Make accurate calculations for AC system output * Tailor AC systems for older construction * Learn to install and service today's popular electronic air cleaners and filters * Service less common heating systems such as coal-fired furnaces * Install, maintain, and repair humidifiers and dehumidifers * Handle radiators, convectors, and baseboard heating units

Providing a comprehensive overview of the modelling, analysis and simulation of mobile radio channels, this book gives a detailed understanding of fundamental issues and examines state-of-the-art techniques in mobile radio channel modelling. It analyses several mobile fading channels, including terrestrial and satellite flat-fading channels, various types of wideband channels and advanced MIMO channels, providing a fundamental understanding of the issues currently being investigated in the field. Important classes of narrowband, wideband, and space-time wireless channels are explored in detail with descriptions of efficient simulation methods for mobile radio channels being central. Strong emphasis is placed on the detailed origin of the presented channel models and a high degree of mathematical unity is conveyed. Using the described channel models, the reader can evaluate the performance of wireless communication systems under propagation conditions which are typical for multipath channels in various environments. Introduces the fundamentals of stochastic and deterministic channel models Explores the modelling and simulation of both wideband and narrowband mobile radio channels as well as several classes of MIMO channels Describes general concepts including geometrical, reference and simulation models Discusses several methods for the modelling of given Doppler, delay, and angular profiles Elaborates on methods for the design, analysis, and realisation of efficient channel simulators Examines techniques for the development of fast channel simulators Provides links for downloading MATLAB®, programs enabling the simulation and analysis of the mobile fading channels models presented, on the companion website (www.wiley.com/go/paetzold)