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Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed. Chapter 4 examines in detail various forms that crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and Chapter 6 offers some insight into the future of crowdsourcing. Contents 1. A Turbulent and Paradoxical Environment. 2. Crowdsourcing: A New Form of Externalization. 3. Crowdsourcing and Value Creation. 4. Forms of Crowdsourcing. 5. The Dangers of Crowdsourcing. 6. The Future of Crowdsourcing. About the Authors Jean-Fabrice Lebraty is Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. He specializes in the management of information and communication systems and his research notably concerns decision-making and the links between crowd and information technology. Katia Lobre-Lebraty is Associate Professor of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University in France and a member of the research laboratory Magellan EA3713. She specializes in management control and strategic management and her research concerns both the modes of governance of organizations and Open Data


Crowdsourcing For Dummies Crowdsourcing For Dummies

Автор: David Grier Alan

Год издания: 

Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.


Dezentrales Marketing und Crowdsourcing. Warum und wie sich das Marketing neu erfinden muss Dezentrales Marketing und Crowdsourcing. Warum und wie sich das Marketing neu erfinden muss

Автор: Hans-Jurgen Borchardt

Год издания: 

Klassisches Marketing ist nicht selten gepragt durch eine systembedingte Tragheit, unzureichende Beachtung der Kundenerwartungen, zentralistische Strukturen, wunschbasierte Planzahlen oder unzureichende Koordination mit internen Partnern. All dies fuhrt dazu, dass Unternehmen nicht oder zumindest weniger erfolgreich sind, als sie es sein konnten. Marketing muss sich neu erfinden, wenn die Unternehmen eine Zukunft haben wollen. Eine Komponente ist das dezentrale Marketing, bei dem Entscheidungen und Initiativen denjenigen uberlassen werden, die sich in der Nahe der Kunden befinden. Dazu gehoren kurze Reaktionszeiten, kompetentes Nutzen von Social Networks, Ubernahme von direkter Verantwortung durch diejenigen, die Marketingma?nahmen praktizieren, kurze Entscheidungswege, Open Innovation und Crowdsourcing oder erweiterte Serviceorientierung. Hans-Jurgen Borchardt zeigt Unternehmen, welche Elemente des Marketing in den nachsten Jahren relevant sein werden und worauf Unternehmen achten mussen, wenn sie dauerhaft Erfolg haben wollen. Marketingabteilungen, Unternehmenseinheiten und Filialen, aber auch Klein- und mittelstandische Unternehmer konnen ihre aktuellen Strategien, Strukturen und Prozesse daran spiegeln und Ideen fur neue Konzepte gewinnen.


Digital Libraries and Crowdsourcing Digital Libraries and Crowdsourcing

Автор: Mathieu Andro

Год издания: 

Instead of outsourcing tasks to providers using labor-intensive countries, libraries around the world increasingly appeal to the crowds of Internet users, making their relationship with users more collaborative . These internet users can be volunteers or paid, work consciously, unconsciously or in the form of games. They can provide the workforce, skills, knowledge or financial resources that libraries need in order to achieve unimaginable goals.


The Practice of Crowdsourcing The Practice of Crowdsourcing

Автор: Omar Alonso

Год издания: 



Crowdsourcing Crowdsourcing

Автор: Lightning Guides

Год издания: 

From investor incentives, to detailed explorations of today's best funded campaigns, to a complete guide for launching your next project, Crowdsourcing: Uber, Airbnb, Kickstarter, & The Distributed Economy provides a current, comprehensive introduction to the art of raising capital in a 21st century economy.