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A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

Als es Wissenschaftlern an der Technischen Universitat Wien im Jahr 2001 zum ersten Mal gelang, Lichtblitze zu produzieren, die nur noch Attosekunden dauern, bedeutete dies den Beginn einer neuen Disziplin in den Naturwissenschaften: Die Attosekundenphysik war geboren! Jetzt sollte es moglich sein, Elektronen zu fotografieren und damit dem Mikrokosmos einige seiner am strengsten gehuteten Geheimnisse zu entrei?en. Denn was im Inneren der Elektronenhulle von Atomen vor sich geht, war bis dahin experimentell nicht zu beobachten. Mit ultrakurzen Lichtblitzen, die nur wenige Milliardstel einer milliardstel Sekunde dauern, begann man einzutauchen in eine fremdartige, von der Quantenmechanik bestimmte Welt. Spektakulare Bilder aus dem Inneren von Atomen entstanden. Erstmals konnte man beobachten wie sich Elektronen – etwa nach einer Anregung durch Licht – bewegen. Die Attosekundenphysik ist eine junge Wissenschaft mit dem Potential, viele wei?e Flecken auf der Landkarte des Mikrokosmos mit Farbe zu fullen. Ultraschneller Tauchgang in die Atome erzahlt die Geschichte der Attosekundenphysik. Aufbauend auf den Grundlagen der Quantenmechanik und Laserphysik erklart das Buch, wie Elektronen fotografiert werden, und schildert – anschaulich fur an Naturwissenschaften Interessierte – zahlreiche Erkenntnisse, die uns die Attosekundenphysik bis heute eingebracht hat. Wohin wird der Weg der Erkundung dieser Quantenteilchen fuhren?

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

5 steps to lose weight from ITV’s This Morning’s Fitness and Diet ExpertJoanna Hall’s Body Blitz will help everyone build better fitness and lose fat fast:• No carbohydrates after 5pm• Eat the right balance of foods• Increase water intake to 2 litres a day• Follow the basic exercise programme.• Follow the 80/20 rule – be consistent 80% of the time and you will succeed.This strategy succeeds because it accomodates a whole range of lifestyles and social scenarios. Her tips and case studies as well as numerous recipes and snack ideas are really useful.

In a series of powerful accounts drawn from diaries, letters, sound archives and interviews recorded during the period of devastation, discovery and transformation that make the blitz such an outstanding event in Britain's recent past, «The Blitz» brings to life the intense experiences, as they happened all over Britain.The blitz proved to be a highly effective laboratory constructed out of necessity, and intense forcing house for change.Yet, compared to other great events of the Second World War – Dunkirk, D – Day, and even VE Day, the Blitz remains curiously unexamined.A type of cleansing resulted from it. It soon became evident that many of the attitudes in society were outdated.The most obvious inequalities between British society also became clear, and yet with everyone sharing the same devastation, these differences slowly began to lose their importance.As well as a social laboratory, the Blitz was a medical one too. Overworked doctors and scientists were forced to experiment and improvise. It was during the Blitz that the embryonic blood transfusion service grew to become a nation-wide institution. Psychoanalysis took on a new meaning too: the enemy was now external, someone different from «us».It gave coherence to artists and writers at the time such as Cecil Beaton.The Blitz is arranged as a series of chronological chapters, each focusing on an aspect of key importance.The perspective will primarily be that of those who had actual experience of those tumultuous months, when no one knew when or if the bombings would stop.Above all, it will be recounted in the words of the many «ordinary people» across Britain who were caught up in the Blitz, their stories, entries that are taken from the journals that they kept during this difficult time and also interviews with those who are still alive today.