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CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them–where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work–without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.

An astonishing literary debut, this collection of mature and intricate stories introduces a powerful new voice in fiction.‘A STUNNING DEBUT’ Margaret Atwood‘IRRESISTIBLE’ Alice MunroIn this beautifully written collection, Vincent Lam weaves together black humour, investigations of both common and extraordinary moral dilemmas, and a sometimes shockingly realistic portrait of today's medical profession. Twelve interlinked stories introduce us to a group of medical students over ten years, as they make the transition from medical school to hospital life.The stories span the unique challenges faced by young, inexperienced doctors – having to decide during a first human dissection whether it is more important to follow the anatomy textbook or keep a tattoo intact – but also delve into their private lives, their relationships and family histories, their fears and motivations.Riveting, convincing and precise, ‘Bloodletting & Miraculous Cures’ looks with rigorous honesty at the specificities of the lives of doctors and their patients and brings us to a deeper understanding of the challenges and temptations that surge around us all.

What if a tragedy occurred and you only had yourself to blame? How do you move on from the past? Alex Foster lives a quiet life, avoiding the home she hasn’t visited in eight years. Then her sister Jaime calls. Their mother is sick, and Alex must return. Suddenly she’s plunged back into the past she’s been trying to escape.Returning to her hometown, memories of the tragic accident that has haunted her and her family are impossible to ignore. Alex still blames herself for what happened to her brother and it’s soon clear that her father holds her responsible too. As Alex struggles to cope, can she ever escape the ghosts of the past?

Double the passion – and seduction – as New York Times bestselling author Megan Hart and international bestselling author Tiffany Reisz weave two provocative tales about power, bad-boy lovers and secret desires!LETTING GO by Megan HartColleen goes to the same bar every night and orders the same drink: a whiskey, neat. She doesn't drink it, though. Jesse the bartender notices the beautiful, sad woman who keeps to herself. Until one night when she lets go and lets him in.And after that, Jesse has only one mission – to show her one night is only the beginning…SEIZE THE NIGHT by Tiffany ReiszFive years ago, a night of forbidden passion between Remi and Julien, the heirs of two powerful and competitive horse-racing families, led to a feud that is threatening to ruin both farms.Now Remi must find Julien again – but when she does, her need for Julien is just as strong and just as forbidden…