Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
Автор: Tim Halloran
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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Marrying The Virgin Nanny / The Nanny And Me
Автор: Teresa Southwick
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MARRYING THE VIRGIN NANNYFrom the moment Maggie Shepherd picked up Jason’s baby son, he knew he’d found what he was looking for. He needed a mother for Brady; Maggie needed a place to call home. And taking her as his temporary wife was the perfect solution… THE NANNY AND MEWealthy lawyer Blake Decker thinks a nanny is just another employee. But he’s drawn to the irresistibly headstrong woman who insists he be more than a half-hearted father. As Casey coaxes Blake to open his heart to his niece, the nanny might just inspire him to open his heart to her as well… Two nannies plus two gorgeous bosses – romance that’s twice as heartwarming!
The Nanny and the Boss's Twins
Автор: Barbara McMahon
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Dare to dream… these sparkling romances will make you laugh, cry and fall in love – again and again!Stacey loves children and travel – so accepting Luis’s offer to look after his adorable twin boys on the Spanish Riviera was a no-brainer. All widower Luis wants is to see his boys smile again, but Stacey’s zest for life is catching! She’s just the temporary nanny, but Luis now wants her to stay… as permanent nanny, mummy or… wife?
