Скачать книгу - A Tricky Proposition

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Angela Moreaux, a charismatic and seductively attractive expert in stock market manipulations, employed by an aluminium magnate, Kazimir Stankevitch, to dismantle his rival, a young billionaire, Dmitry Voronov, is drawn into a puzzling game of secret desires, second agendas and genuine intents that leads her to discover that what she really looks for lies on the other side of the deal.

Ruby Redfort: secret agent, detective, thirteen-year-old kid.And now… survival expert.It’s not always possible to skip around smelling roses, ’cos sometimes you’re too busy gripping onto the cliff edge by your fingernails. But 99 times out of 100 it’s worth hanging in there bozo: just as things can get worse so too can they get a whole lot better.In this handy pocket-sized book, Ruby will give you the lowdown on how to survive a bunch of tricky situations. So long as you keep a cool head, buster, you can make it out of there alive…

Blackmailed into the Italian’s BedJordan had struggled to forget arrogant, sexy Italian Gino Bortellio. Years later, Jordan still craved Gino’s touch… Now he was back! Older, richer and determined to have her in his bed again… Contract with ConsequencesScarlet King longs for a baby. Successful, spine-tinglingly gorgeous John Mitchell has desired Scarlet for years, so seizes his chance. But his proposal has a devilish price: if she wants his baby, they’ll do it the old-fashioned way!The Passion PriceJake Winters has an edge of danger about him, even though he’s a successful, wealthy Sydney lawyer. He comes back into Angelina’s life and their intense sexual attraction is still amazing. Can Angelina keep her secret…?

Sebastian Case relies on his assistant for everything.But since arriving in Vegas for a conference, mousy Missy has transformed. From ordinary to ravishing. From reserved to bold and sensual. And Sebastian, who’d barely noticed she was a woman, finds himself dazzled.Now she’s quitting and Sebastian will do anything to keep her. Including accepting her outrageous bet…