Скачать книгу - Romancing the Tycoon

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything takes the reader behind the scenes of these firms: their famous billionaire founders, the overlapping stories of their creation and evolution, and the outsized ambitions that led a group of clever bankers from small shops operating in a corner of Wall Street into powerhouse titans of capital. This is the story of the money and the men who handle it. Go inside the private worlds of founders Henry Kravis, Steve Schwarzman, David Bonderman, and more in The New Tycoons, and discover how these men have transformed the industry and built the some of the most powerful and most secretive houses of money in the world. With numerous private equity firms going public for the first time, learn how these firms operate, where their money comes from and where it goes, and how every day millions of customers, employees, and retirees play a role in that complex tangle of money Author Jason Kelly tells the story of how thirty some years ago a group of colleagues with $120,000 of their own savings founded what would become one of the largest private equity shops in the world, completing the biggest buyout the world has ever seen, and making them all billionaires in the process Presents a never-before-seen look inside a secretive and powerful world on the verge of complete transformation as the industry and its leaders gain public profiles, scrutiny, and political positions Analyzing the founders and the firms at a crucial moment, when they've elevated themselves beyond their already lofty ambitions into the world of public opinion and valuation, New Tycoons looks at one of the most important, yet least examined, trillion-dollar corners of the global economy and what it portends for these new tycoons.

«Последний магнат» – неоконченный роман Ф. С. Фицджеральда (1896–1940), подготовленный к печати американским писателем и литературным критиком Эдмундом Уилсоном. Неадаптированный текст снабжен комментариями и словарем. Книга адресована студентам языковых вузов и всем любителям американской литературы.

Seductive. Powerful. Sexy. A whirlwind wedding to sexy and dynamic entrepreneur Alex Solomos has transformed Lisa’s life. But passionate as Alex is, he’s keeping secrets and one night Lisa makes two shocking discoveries…Eloise was once in love with Greek tycoon Marcus Kouvaris. Now, years later, Marcus holds her responsible for defrauding his uncle…and he’s come to get revenge! Marcus insists that she must live with him for a year… Infamous playboy Orion Moralis believes in lust, not marriage – until, with one innocent sigh, the daughter of a business rival turns his world on its head. Selina Taylor is achingly pure and Orion must possess her!

Passionate. Possessive. Rich.Naive Phoebe Brown fell for handsome magnate Jed Sabbides after he wined, dined and bedded her. But when Phoebe happily announced she was pregnant, Jed was appalled. To him she was just a pleasing distraction!When Theodore first set his sights on Willow there was only ever going to be one outcome – a night of incredible desire. But the next day Willow was gone… However, their brief passion has a lasting legacy…Greek multimillionaire Luke Devetzi will do anything to get Jemma Barnes back in his bed for nights of blazing passion… Jemma's father is in financial trouble and Luke is willing to help… if Jemma becomes his convenient wife!