Скачать книгу - A Treacherous Proposition

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

SHORT-LENGTH NOVELLA exclusive on EBOOK only. Secrets, lies and betrayal collide in the gripping new novella from the incomparable Barbara Taylor Bradford.What would you do if you discovered that your best friend could be your worst enemy?Hayley Martin and Fiona Chambers have been best friends since they were ten. From the moment that beautiful Fiona stood up to the school bullies for Hayley, the misfit, the two have been inseparable. Twenty years on, they still share everything, and even run their own business together.Until a dark secret threatens to test their loyalty to breaking point…Is anyone really who they appear to be?

Blackmailed into the Italian’s BedJordan had struggled to forget arrogant, sexy Italian Gino Bortellio. Years later, Jordan still craved Gino’s touch… Now he was back! Older, richer and determined to have her in his bed again… Contract with ConsequencesScarlet King longs for a baby. Successful, spine-tinglingly gorgeous John Mitchell has desired Scarlet for years, so seizes his chance. But his proposal has a devilish price: if she wants his baby, they’ll do it the old-fashioned way!The Passion PriceJake Winters has an edge of danger about him, even though he’s a successful, wealthy Sydney lawyer. He comes back into Angelina’s life and their intense sexual attraction is still amazing. Can Angelina keep her secret…?

Sebastian Case relies on his assistant for everything.But since arriving in Vegas for a conference, mousy Missy has transformed. From ordinary to ravishing. From reserved to bold and sensual. And Sebastian, who’d barely noticed she was a woman, finds himself dazzled.Now she’s quitting and Sebastian will do anything to keep her. Including accepting her outrageous bet…

Sergeant-Major Travis Reid Was Coldhearted TroubleBut for the sake of the child she'd lost, Jessica Haven was ready to travel with a man who hated the sight of her. Still, the trail-toughened Mountie was her last, best hope for justice–and maybe her one true chance for love!She Was The Mayor's Spoiled Daughter Travis Reid had been ready to dismiss Jessica Haven as the flighty society miss he remembered, concerned only with her own comfort. But the determined young woman surprised him with her unexpected verve and sensuality. And their trek across the wilderness was fast becoming a journey of the heart!