The Walking Delegate
Автор: Scott Leroy
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Mr. Blake's Walking-Stick
Автор: Eggleston Edward
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Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
Автор: Brian Halligan
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away «freemium» content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, «lose control» to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Walking the Weight Off For Dummies
Автор: Erin Palinski-Wade
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Get up, get moving, and walk away the pounds If you're looking to lose weight and get fit, Walking the Weight Off For Dummies will show you just what to do to walk yourself to a whole new you. Whether you want to burn fat, boost your energy level, improve your mood, shed your belly, or just get toned, this easy to read, fun and friendly guide will have you putting your best foot forward – over and over again! Inside you'll discover which workouts are the best to achieve your specific goals, how low-impact walking is perfect for fat-burning, how to pick the right pair of shoes for walking, and so much more. Walking is the number one form of exercise in America, and studies show that it is highly effective in achieving multiple health goals – from losing weight and decreasing body fat to improving overall health and mental well being. Best of all, walking is very inexpensive and can be done anywhere. With this complete and easy-to-use guide, you'll find that creating and sticking to a walking program to lose weight and feel great has never been easier. Learn how walking is the ideal exercise to achieve and maintain healthy body weight and improve overall health Figure out the best techniques to avoid injury and achieve your specific fitness goals Dive into nutrition tips for fueling up before and after walks to maintain health Discover how you can fit walking into your life, regardless of your age, gender, and current weight If you've always wanted to incorporate walking into your routine to boost your health and effectively lose weight, Walking the Weight Off For Dummies will show you how.
Jimmy Stewart Is Dead. Ending the World's Ongoing Financial Plague with Limited Purpose Banking
Автор: Laurence Kotlikoff J.
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Discover how the global financial plague is poised to return, and what can be done to stop it This is not your father's financial system. Jimmy Stewart, the trustworthy, honest banker in the movie, It's a Wonderful Life, is dead. And so is his small-town bank, Bailey Savings & Loan. Instead, we're watching It's a Horrible Mess with Wall Street (aka the Vegas Strip) playing ever larger craps with our economy and our tax dollars. This book, written by one of the world's most respected economist, describes in lively, humorous, simple, but also deadly serious terms the big con underlying the big game?the web of interconnected financial, political, and regulatory malfeasance that culminated in financial meltdown and brought us to our economic knees. But it also proposes an amazingly simply solution?Limited Purpose Banking to make Wall Street safe for Main Street. This book, as well as the financial fix described within it, have received rave reviews from a veritable who's who of policymakers and economics, plus five economics Nobel Laureates Written by a leading economist whose insights on this topic are unparalleled Outlines the first and only proposal to fundamentally fix our financial disaster for good Jimmy Stewart Is Dead will fundamentally change the way you think about the economy, financial markets, and the government.
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