Скачать книгу - Travis's Appeal

Полный вариант заголовка: «An appeal from the new to the old Whigs : in consequence of some late discussions in Parliament, relative to the reflections on the French Revolution».

A. H. Tammsaare 1932. aastal ilmunud novell.

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

In An Appeal to the World, His Holiness the 14th Dalai Lama of Tibet illuminates the way to peace in our time, arguing for a form of universal ethics that goes beyond religion – values we all share as humans that can help us create unity and peace to heal our world.THE INTERNATIONAL BESTSELLER‘I see with ever greater clarity that our spiritual well-being depends not on religion, but on our innate human nature, our natural affinity for goodness, compassion and caring for others’In this urgent ‘appeal to the world’, His Holiness the Dalai Lama addresses our time of division, calling on us to draw upon the innate goodness of our shared humanity to overcome the rancour, mistrust, and divisiveness that threaten world peace and sustainability.Working with trusted collaborator Franz Alt, the Dalai Lama calls on the better angels of our nature to tackle a wide range of contemporary issues, from war, violence and intolerance to climate change, global hunger and materialism. Applying the techniques and teachings of Tibetan Buddhism – from listening and contemplation to meditation and nonviolence – His Holiness provides a roadmap forward.Brief yet profound, An Appeal to the World is an inspiring message of love and optimism that can truly change the world.