Скачать книгу - Cadbury's Purple Reign



A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.


The Bulgarian Language in Practice: A Basic Course in Contemporary Bulgarian as a Foreign Language The Bulgarian Language in Practice: A Basic Course in Contemporary Bulgarian as a Foreign Language

Автор: Eleonora Ivanova

Год издания: 

Начальный курс болгарского языка для иностранцев, включающий в себя 25 уроков (с текстами, диалогами, грамматическими комментариями и упражнениями), приложения и словарь. В приложениях содержатся тексты для дополнительной работы, краткий справочник по морфологии, а также иллюстрированную подборку бытовой лексики по ряду тем. Аудиоматериалы записаны болгарскими дикторами и актерами без использования английского языка. Все тексты звучат в естественном темпе, с безупречными произношением и интонацией.


A Reign of Steel (Book #11 in the Sorcerer's Ring) A Reign of Steel (Book #11 in the Sorcerer's Ring)

Автор: Morgan Rice

Год издания: 

“THE SORCERER’S RING has all the ingredients for an instant success: plots, counterplots, mystery, valiant knights, and blossoming relationships replete with broken hearts, deception and betrayal. It will keep you entertained for hours, and will satisfy all ages. Recommended for the permanent library of all fantasy readers.” <p>–Books and Movie Reviews, Roberto Mattos <p><p>A REIGN OF STEEL is Book #11 in the Bestselling series THE SORCERER'S RING, which begins with A QUEST OF HEROES (book #1)!<p><p>In A REIGN OF STEEL (BOOK #11 IN THE SORCERER’S RING), Gwendolyn must protect her people as she finds King’s Court under siege. She strives to evacuate them from the Ring—but there is one problem: her people refuse to leave. As a power struggle ensues, Gwen finds her queenship under challenge for the first time—while the greatest threat to the Ring looms. <p><p>Behind the McClouds lie the threat of Romulus and his dragons, who, with the Shield destroyed, embark on a catastrophic invasion, nothing left to stand between them and the complete annihilation of the Ring. Romulus, with Luanda at his side, is unstoppable while the moon lasts, and Gwen must fight for survival—for herself, for her baby, and for her people—amidst an epic battle of dragons, and of men. Kendrick leads the Silver in a valiant battle, and he is joined by Elden and the new Legion recruits, along with his brother Godfrey, who surprises everyone, including himself, with his acts of valor. But even so, it may not all be enough. <p><p>Thor, meanwhile, embarks on the quest of his life in the Land of the Druids, trekking across a fearsome and magical land, a land unlike any other, with magical rules out of its own. Crossing this land will require every ounce of strength and training he has, will force him to dig deeper within, to become the great warrior—and Druid—he was meant to be. As he encounters monsters and challenges unlike ever before, he will have to lay down his life to try to reach his mother. <p><p>Erec and Alistair journey to the Southern Isles, where they are greeted by all of his people, including his competitive brother and envious sister. Erec has a dramatic final meeting with his father, as the island prepares for him to ascend the throne as King. But in the Southern Isles, one must fight for the right to be King, and in an epic battle, Erec will be tested as never before. In a dramatic twist, we learn that treachery hides even here, in this place of noble and great warriors. <p><p>Reece, embattled and surrounded on the Upper Isles, must fight for his life after his vengeance on Tirus. Desperate, he finds himself united with Stara, each wary of the other, yet untied in a quest to survive—one that will culminate in an epic battle at sea and will threaten the entire island. <p><p>Will Gwen cross the sea to safety? Will Romulus destroy the Ring? Will Reece and Stara be together? Will Erec rise as King? Will Thor find his mother? What will become of Guwayne? Will anyone be left alive? <p><p>With its sophisticated world-building and characterization, A REIGN OF STEEL is an epic tale of friends and lovers, of rivals and suitors, of knights and dragons, of intrigues and political machinations, of coming of age, of broken hearts, of deception, ambition and betrayal. It is a tale of honor and courage, of fate and destiny, of sorcery. It is a fantasy that brings us into a world we will never forget, and which will appeal to all ages and genders. <p><p>All 17 books in the series are now available! <p><p>“Grabbed my attention from the beginning and did not let go….This story is an amazing adventure that is fast paced and action packed from the very beginning. There is not a dull moment to be found.” <p>–Paranormal Romance Guild {regarding Turned}


Poems on interesting events in the reign of king Edward III Poems on interesting events in the reign of king Edward III

Автор: Laurence Minot

Год издания: 

Полный вариант заголовка: «Poems on interesting events in the reign of king Edward III : with preface, dissertations, notes, and a glossary / written, in the year 1352 by Laurence Minot».


The foreign quarterly review. Vol. 2. № 3 The foreign quarterly review. Vol. 2. № 3

Автор: Группа авторов

Год издания: 

Полный вариант заголовка: «The foreign quarterly review : Vol. 2. No. 3 : published in February & June, 1828».


The foreign quarterly review. Vol. 3. № 5 The foreign quarterly review. Vol. 3. № 5

Автор: Группа авторов

Год издания: 

Полный вариант заголовка: «The foreign quarterly review : Vol. 3. No. 5 : published in September, 1828, and January, 1829».