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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries. Получить ссылку |
Beyond The City
Автор: Артур Конан Дойл
Год издания:
In 'Beyond the City', the desire for money and romance drives the characters beyond the typical boundaries of their middle class Victorian lives. Lust, deceit, and financial scandals rock their placid world. The girl next door is much more than ordinary in this surprising domestic romance by Arthur Conan Doyle. A remarkable departure from his famous detective stories, 'Beyond the City' explores the relationships between the residents of three adjoining homes.
From Beyond
Автор: Говард Филлипс Лавкрафт
Год издания:
The story is told from the first person perspective of an unnamed narrator and details his experiences with a scientist named Crawford Tillinghast. Tillinghast creates an electronic device that emits a resonance wave, which stimulates an affected person’s pineal gland, thereby allowing them to perceive planes of existence outside the scope of accepted reality.
Beyond the Wall of Sleep
Автор: Говард Филлипс Лавкрафт
Год издания:
An intern in a mental hospital relates his experience with Joe Slater, an inmate who died at the facility a few weeks after being confined as a criminally insane murderer.
English for Marketing Managers = Английский язык для маркетологов
Автор: C. А. Прозоровский
Год издания:
Настоящее пособие предназначено для студентов вузов, аспирантов и слушателей программ MBA со специализацией маркетинг, а также для широкого круга лиц, работающих в сфере международного бизнеса и маркетинга, имеющих базовую подготовку на уровне, не ниже «intermediate», и стремящихся совершенствовать свои знания. С пособием можно работать как в группах под руководством преподавателя, так и самостоятельно, проверяя себя по ответам на наиболее сложные задания. Цель пособия состоит в развитии билингвистической компетенции, т.е. в обучении активному пользованию маркетинговой терминологией на русском и английском языках при чтении профильной литературы, поиске нужных материалов в источниках и осуществлению эффективных коммуникаций в работе с иностранными партнерами.
Beyond the Great Mist
Автор: Asia Khafiz
Год издания:
During long summer evenings under the Central Asian skies, my little sister in her insatiable curiosity demanded new tales. And when all the famous stories had already been told, it became clear that the time had come to create. Thus, the novel “The Great Mist” was born. This fantasy tells the story of love and hate, of passion and longing, of dreams and reality – all on the edges of consciousness and subconsciousness. Wonderful illustrations were made by a talented illustrator, Ksenia Tkach.
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