Скачать книгу - Shapes in the Fire

Revised and updated edition of the classic work on spiritual leadership In A Work of Heart, bestselling author and missional expert Reggie McNeal helps leaders reflect on the ways in which God is shaping them by letting us see God at work in the lives of four quintessential biblical leaders: Moses, David, Jesus, and Paul. McNeal identifies the formative influences upon these leaders, which he sees as God's ways of working in their lives: the same influences at work today forming leaders for ministry in our times. He explores the shaping influence of culture, call, community, conflict, and the commonplace. Offers guidance for church leaders to let God shape their hearts from the inside out Reggie McNeal is the author of the bestselling book Missional Renaissance Gives reassurance for maintaining perspective while doing the demanding work of ministry The book includes illustrative stories of contemporary leaders opening their hearts to God's guidance.

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future

WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. «Exploring Data Tables, Trends, and Shapes (EDTTS) was written as a companion volume to the same editors' book, Understanding Robust and Exploratory Data Analysis (UREDA). Whereas UREDA is a collection of exploratory and resistant methods of estimation and display, EDTTS goes a step further, describing multivariate and more complicated techniques . . . I feel that the authors have made a very significant contribution in the area of multivariate nonparametric methods. This book [is] a valuable source of reference to researchers in the area.» —Technometrics «This edited volume . . . provides an important theoretical and philosophical extension to the currently popular statistical area of Exploratory Data Analysis, which seeks to reveal structure, or simple descriptions, in data . . . It is . . . an important reference volume which any statistical library should consider seriously.» —The Statistician This newly available and affordably priced paperback version of Exploring Data Tables, Trends, and Shapes presents major advances in exploratory data analysis and robust regression methods and explains the techniques, relating them to classical methods. The book addresses the role of exploratory and robust techniques in the overall data-analytic enterprise, and it also presents new methods such as fitting by organized comparisons using the square combining table and identifying extreme cells in a sizable contingency table with probabilistic and exploratory approaches. The book features a chapter on using robust regression in less technical language than available elsewhere. Conceptual support for each technique is also provided.