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This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted «how-to» books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the «why» rather than just «how» of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands. Ho Kwon Ping Chairman/CEO, Banyan Tree and Board of Trustees, SMU 2010 recipient of the «Lifetime Achievement Award» by the American Creativity Association A cold shower to wake people up. Joe Baladi's Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere. Timothy Love Vice Chairman Chief Executive Officer, Omnicom APIMA There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read. Richard Eu Group CEO, Eu Yan Sang International The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart. Maarten Kelder Managing Partner (Asia), Monitor Group A very interesting and valuable perspective on Asian branding… one that decision makers in the region should read and embrace. Well done Joe! Ron Sim Founder & CEO, OSIM International Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladi’s text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline. Chris D. Beaumont Professor, Tokyo University, Global Centre of Excellence Director, North Asia, Results International The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution. Michael Newman Author, 22 Irrefutable Laws of Advertising

In this succinct, inviting volume, four Balkan theologians probe their contextual ways with the theology of Jurgen Moltmann, whose classic The Crucified God influenced novel theological approaches around the globe, most recently the emerging postwar Christian theology in the Balkans. The authors engage with the prevailing culture of ethnic and religious exclusivism within their context and present us with a range of theologically pertinent issues resulting from a wider discussion on religion and politics. The book offers a fresh and provocative reading of Christian faith that pins its hopes on the person and work of the Crucified and sets the ground for possible contextual contribution of Balkan theology to a World Church. Following Moltmann's invitation to see the Cross, and the crucified Christ, as an inner criterion of all theology, this book sheds theological light on the situation in the Balkans. The Cross of that region can be described as a «Cross of the crossroads,» since different religions, ethnic and national communities, memories, and cultures have always been sources of profound contact but also of deep division and violence. On the occasion of the fortieth anniversary of The Crucified God, this collection can be read as a continuation of Moltmann's theological project, which calls for a courageous descent into «circles of death»–places of spiritual and physical imprisonment, without false comforts and premature hopes.