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Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Автор: Adele Revella
Год издания:
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.
Me privaron del derecho. Bandidaje estatal
Автор: Александр Невзоров
Год издания:
?Hay algun limite de tiempo en la Ley dada por la Constitucion? Si este periodo es de 37 anos, ?es este el Derecho o su profanidad? Hoy en San Petersburgo (el libro esta escrito a fines de diciembre de 2017), los apartamentos se reciben por listas de espera, registradas antes del 1 de marzo de 1980, es decir, hace mas de 37 anos. Los funcionarios creen que esto esta en el orden de las cosas. El autor del libro tiene una opinion diferente.
Personas desnudas. Mundo paralelo
Автор: Виталий Мушкин
Год издания:
Valentine, aprendiendo lo desconocido, cae en un mundo paralelo. Alli todo es lo mismo que en la vida real. Solo las personas van desnudas, tienen sexo en cualquier lugar y no sienten ningun inconveniente. Valya se ve arrastrada a un ritmo de vida similar y esta satisfecho con todo. El tiempo pasa y el mundo paralelo se convierte en el unico real. La memoria del heroe del pasado se borra gradualmente…
Los derechos sociales
Автор: Antonio Baldassarre
Год издания:
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