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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

A hands-on resource for both large and small churches It has been predicted that in the twenty-first century extremely large churches would emerge in America that resemble neither an elephant nor a field of mice. Which is better? At one time the answer would have been either/or. Now it's both/and. We want both the intimacy of smallness and the impact of bigness-we want a hybrid of the two. Hybrid Church is a practical guide for clergy and leaders who want to have the best of both church worlds: the intimacy of small «house church» groups and the impact of very large mega-churches. Offers a guide for churches who want to capitalize on their strengths to build intimacy with impact Written by the pastor of one of the «fastest growing» and «most innovative» churches in America with thousands of members organized in small house groups Outlines a vision for how the church of tomorrow could look like the early church. Given that the trend is toward very large and very small, with few churches in the middle, this book will be a welcome resource for both large and small churches.

Psychologists talk about the crisis after 7 years of marriage, sexologists – about a break in relations after the first year, then – in the third or fourth year, when the novelty and freshness of erotic sensations leave, and the partner loses her former sexual attraction. However, the situation can be remedied, because two loving people are quite able to return the former passion in the relationship, introducing a new stream in them…

The third edition of Quantum Non-Locality and Relativity has been carefully updated to reflect significant developments, including a new chapter covering important recent work in the foundations of physics. A new edition of the premier philosophical study of Bell’s Theorem and its implication for the relativistic account of space and time Discusses Roderich Tumiulka’s explicit, relativistic theory that can reproduce the quantum mechanical violation of Bell’s inequality. Discusses the «Free Will Theorem» of John Conway and Simon Kochen Introduces philosophers to the relevant physics and demonstrates how philosophical analysis can help inform physics

This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew «knowledge» economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafes, trains, living rooms, dining rooms, and bedrooms. This professional «presence bleed» leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.