Скачать книгу - Decoding Mammon

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

The definition of great leadership, backed by ground-breaking research When Execution Isn't Enough examines the essential leadership skills that go beyond simply executing strategies well. It examines the leadership skills that inspire excellence and drive growth. Great leaders think differently, but their secrets, values, and behaviors can't be bottled—or can they? Is leadership so contextual that it defies standardization? In this book, McKinsey's global head of leadership development draws on ground-breaking McKinsey research to uncover 20 distinct leadership traits. All are important, but some make all the difference in inspiring organizations to exceptional results and growth—and a select few create the vast chasm between strong and weak organizations in terms of leadership effectiveness. Structured as a business parable, this book employs a rich cast of corporate characters to illustrate the critical behaviors of inspirational leadership and the outcomes that become possible. Attempting to nail down exactly what makes a leader inspirational is like trying to capture lighting in a bottle, but new McKinsey research has identified the behavioral leadership catalysts that inspire greatness. This book describes the behaviors to inspire that can be learned—to turn a good leader into a great leader. Understand the neuroscience of inspiration Tailor your inspirational approach to different leadership scenarios Initiate an inspiration cascade to influence people at scale The picture of leadership has changed over time. Today's great leaders are authentic, enthusiastic decision-makers with engaging visions, who are quick to communicate and take action. Less than half of all CEOs believe that their training investments will pay off, yet everyone agrees that leadership drives performance—where is the disconnect? It's in the belief that simple leadership behaviors equal results, forgetting that exceptional results only come from inspiration. When Execution Isn't Enough shows you how to attain the missing link of great leadership to bring exceptional results of your organization.

A roadmap to fulfillment, with practical tools for the journey The Circle Blueprint is your personal guide to fulfillment. Are you thriving or just surviving? Are you energized, balanced, and happy? This book helps you dig to the root of the problem, and gives you a roadmap for getting your life on a more positive trajectory. You’ll begin with an honest assessment of your current situation, and the life choices that got you there; this is your Circle, and through it, almost anything becomes possible. Your Circle can be adjusted—expanded, narrowed, balanced, or thrown off-kilter—to steer your life where you want it to go. Your Circle must be tended to, and whether you realize it or not, you make these choices every single day. This book helps you define your Circle, master it, and create the life you want to live. Finding satisfaction doesn’t mean starting a whole new life, it means reshaping the one you have to keep what’s working and adjust what’s holding you back. This book gives you the tools and insight you need to make the journey, with practical exercises to guide you through each step of the way. Think about how your life choices affect your emotional well-being Map your existing Circle to your current levels of life satisfaction Expand and balance your Circle to align more closely to your vision Discover the fulfillment of living life with purpose Wanting more doesn’t mean not liking what you have, it’s simply an acknowledgment that there is room for improvement. Change is not only possible; it’s often inevitable—but it’s up to you to dictate the course of these changes. The Circle Blueprint helps you chart your path, and gives you the tools you need to reach that destination.

Written by a leading authority on Chinese philosophy, Decoding Dao uniquely focuses on the core texts in Daoist philosophy, providing readers with a user-friendly introduction that unravels the complexities of these seminal volumes. Offers a detailed introduction to the core texts in Daoist philosophy, the Dao De Jing and the Zhuangzi, two of the most widely read – and most challenging – texts in China’s long literary history Covers the three main ways the texts can be read: as religious, mystical, and philosophical works Explores their historical context, origins, authorship, and the reasons these seminal texts came into being, along with the key terms and approaches they take Examines the core philosophical arguments made in the texts, as well as the many ways in which they have been interpreted, both in China itself and in the West Provides readers with an unrivalled insight into the multifaceted philosophy of Daoism – and the principles underlying much of Chinese culture – informed by the very latest academic scholarship