Скачать книгу - The Forgotten Majority

Practically everybody, who reads Rami’s books, notes that his books are both practical and useful, besides trey are read easily. His books give readers the opportunity to find answers almost to all questions because they help to settle basic problems. This book, being republished several times, once again proves that the truth is simple and practical. The book “The Three Energies” was written on the base of ancient wisdom, the best modern scientific works and long life experience of a lot of people. Rami Bleckt gives answers to the questions in simple and interesting style. Without knowing these answers it is difficult to be in harmony with yourself in the swift stream of modern life, to keep one’s health and spirits. This book is recommended for a wide range of readers, especially for doctors, psychologists, teachers, leaders and administrators of all levels.

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies.Within four years, Bowman's practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. He then teaches you how to reorganize your enterprise to reap the rewards of this burgeoning segment. New majorities have already emerged in the top ten US cities. You'll learn how this market came about, why they've been ignored for the last fifty years, and, most importantly, how you can engage them so that they become your customers for life. The new majority consumer segments are the primary drivers of contemporary social and cultural change, and they influence the behaviors of those to whom brands cater—not the other way around. Bowman teaches you to flip the script and start targeting those who start trends, speak up, and push for progress in all aspects of life. That's the way to see your brand take off and develop the following you have been chasing from the wrong perspective. Women, non-Christians, blacks, Hispanics, Asians, the LGBT customer segments, among others, are the faces—and deep pockets—of the New Majority. The minority will soon become the majority, and all of them want to be represented in advertising, catered to in the marketplace, and seen, not as individual outliers, but as prominent members of our diverse society. The New Majority wants your company to talk to them. They want to buy from you, but you're not reaching them yet. This book shows you how. You'll learn how to: Right size your organization and business planning practices Tap into a historically underserved market Effectively reach the other half of the population Engage the market segment now worth more than $4 Trillion globally The New Majority: They make money. They make decisions. They make an impact. They are smart, aware, and willing to evangelize when a brand targets their wants and needs. They are the future of your business. REFRAME: The Marketplace shows you how to capture them.

A gentle new way for church leader’s to survive stress and burnout Bruce Miller debunks the idea of balance—basically trying to have it all, all the time. Most churches and their pastors try to do everything at once and feel guilty if any one aspect (worship, ministries, outreach, etc.) is neglected. He replaces the exhausting concept of balance with the idea of rhythm: churches, like people, need to give attention to different programs and ministries at different times, basically by attending to their seasons and cycles. Offers an innovative new model for church leaders Miller has been influential in the formation and promotion of “Church-Based Training” as in international movement Offers a proven method for avoiding burnout for church leaders and members by doing the right things at the right time The author offers much-need help to overwhelmed leaders and shows them how to apply Miller’s seasonal/cyclical approach to church life.

Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants «This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold.» -Bruce David, publisher of Starting Smart «The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition.» -Bob Bly, author of eighteen business books, including Selling Your Services «One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter.» -Jim Chandler, President, VistaTron «Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession.» -Scott Hammaker, CEO, Nashville Party Connection «An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired.» -Tina Nokes, owner, A-Plus Resume Service «A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history.» -Jim King, CPA, Houston «These proven principles are the foundation upon which to build a prosperous enterprise.» -Mark Weisser, CEO, Gulf Coast Security Systems

I want to make an album of real genius, to sit alongside the Stones' 'Exile On Main Street', and Big Star's 'Third' (Peter Buck, R.E.M. 1991)The definitive biography of Big Star, the most influential band of the last 30 years.Although Big Star were together for less than four years and had little commercial success, the influence of their three albums – #1 Record, Radio City and Third – are still felt today. Big Star bucked the musical trend of the Seventies. In an era of glam and prog rock they wrote catchy, radio friendly Power-pop tunes that remain influential today. Artists such as Primal Scream, R.E.M., the Bangles, the Posies, Teenage Fanclub, Jeff Buckley, Garbage, St. Etienne, Pavement and Travis regularly speak of the Big Star legacy.After singing in 1960s boy-band The Box Tops, Alex Chilton joined up with Andy Hummel, Jody Stephens and Chris Bell to form Big Star in late 1970. Chilton and Bell quickly formed a Lennon-McCartney type partnership at the heart of band and began turning out tunes laced with the best pop sensibilities of the Beatles and Badfinger, the guitars of the Byrds and the harmonies of the Beach Boys. But creative tensions, haphazard distribution, and marketplace indifference sent the band into a series of splits, solo-projects and short-lived reunions that left them on the brink of oblivion. Thirty years later though, and most guitar bands in the world will admit a debt to Big Star and their three albums remain unqualified successes.Drawing on interviews from surviving band members (including Andy Hummel's first interview for 30 years) and the major players at the Memphis based record label Ardent, Rob Jovanovic has written the definitive history of Big Star, the forgotten band.