Скачать книгу - Sally Salmon Leads the Way Upstream

Предлагаемые методические указания предназначены для студентов старших курсов лингвистических специальностей. Содержат 10 оригинальных тестов, соответствующих десяти разделам изучаемого учебного пособия «Upstream Advanced C1», авторами которого являются Virginia Evans и Jenny Dooley. Могут быть использованы в качестве дополнительного материала к брошюре «Upstream Advanced: Test Booklet».

A Starter level Oxford Bookworms Library graded reader. Written for Learners of English by Christine Lindop. Sally is always running – and she has her phone with her all the time: at home, on the train, at work, at lunchtime, and at the shops. But then one afternoon suddenly she has a different phone… and it changes her life. When Tonya and her friends decide to sail around the world they want to see exciting things and visit exciting places. But one day, they meet an orca – a killer whale – one of the most dangerous animals in the sea. And life gets a little too exciting.

Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled. Women are one half of our species and over half of the earth’s population. There is no product or service women don’t buy. And yet, today only twenty-four women CEOs lead America’s Fortune 500 companies. If you survey the landscape of founders who’ve created the most successful companies of recent years, you will mostly find white males. Zuckerberg, Dorsey, Cheskey, Kalanick, Evan Spiegel—captains of Facebook, Twitter, Airbnb, Snapchat—revolutionary founders who have created massively valuable companies impacting billions. Does this mean that women don’t have great ideas, that women don’t build and lead great companies? The goal of Better Together is to provide managers, employees, CEOs, and board members a guide to build a sustainable robust female workforce at all levels.

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.