Скачать книгу - Perception and Identity

Активист борьбы за эмиграцию советских евреев, соратник академика Сахарова по демократическому движению в СССР, политзаключенный, израильский министр Натан Щаранский выпустил свою третью книгу, которая развивает и дополняет идеи, высказанные в его предыдущей книге «В защиту демократии». Если та, как явствует из названия, была посвящена доказательству преимуществ демократической формы правления, то теперь автор постулирует недостаточность «голой» демократии – только опираясь на идентичность, культурную, национальную, религиозную, демократия становится силой, способной преобразить мир к лучшему. «Я написал эту книгу в защиту identity. Я написал ее, чтобы разъяснить, почему identity не только никак не враждебна демократии, а напротив, необходима для сохранения ее. Я написал эту книгу, стремясь разъяснить, почему для здоровья общества и для обеспечения мира на земле необходимо, чтобы identity держалась в рамках демократии, а демократия была привязана к земле узами identity. Identity без демократии способна стать фундаменталистской и тоталитарной. Демократия же без identity может превратиться в поверхностную и лишенную смысла», – поясняет замысел своей книги автор.

The world is upside down. The emerging market countries are more important than many investors realise. They have been catching up with the West over the past few decades. Greater market freedom has spread since the end of the Cold War, and with it institutional changes which have further assisted emerging economies in becoming more productive, flexible, and resilient. The Western financial crisis from 2008 has quickened the pace of the relative rise of emerging markets – their relative economic power, and with it political power, but also their financial power as savers, investors and creditors. Emerging Markets in an Upside Down World – Challenging Perceptions in Asset Allocation and Investment argues that finance theory has misunderstood risk and that this has led to poor investment decisions; and that emerging markets constitute a good example of why traditional finance theory is faulty. The book accurately describes the complex and changing global environment currently facing the investor and asset allocator. It raises many questions often bypassed because of the use of simplifying assumptions and models. The narrative builds towards a checklist of issues and questions for the asset allocator and investor and then to a discussion of a variety of regulatory and policy issues. Aimed at institutional and retail investors as well as economics, finance, business and international relations students, Emerging Markets in an Upside Down World covers many complex ideas, but is written to be accessible to the non-expert.

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals. In an easy and entertaining style that masks the book’s scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the unseen forces that subvert your performance, and build your investor identity – the foundation for long-lasting investing success. Replete with humorous games, insightful self-assessments, entertaining exercises, and concrete planning tools, this book goes beyond mere education. MarketPsych: How to Manage Fear and Build Your Investor Identity functions as a psychological outfitter for your unique investing journey, providing the tools, training and equipment to help you navigate the right paths, stay on them, and see your journey through to success.

Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.