Скачать книгу - Exploring Connections

A short guide on how to make and cultivate connections with people. This book is recommended for entrepreneurs, managers, sales professionals, and anyone else who wants to succeed in business and life through networking.

The essential guide to building and programming LEGO EV3 interactive robots Exploring LEGO Mindstorms: Tools and Techniques for Building and Programming Robots is the complete guide to getting the most out of your LEGO Mindstorms EV3. Written for hobbyists, young builders, and master builders alike, the book walks you through fundamentals of robot design, construction, and programming using the Mindstorms apparatus and LEGO TECHNIC parts. Tap into your creativity with brainstorming techniques, or follow the plans and blueprints provided on the companion website to complete projects ranging from beginner to advanced. The book begins with the basics of the software and EV3 features then lets you get to work quickly by using projects of increasing complexity to illustrate the topics at hand. Plenty of examples are provided throughout every step of the process, and the companion website features a blog where you can gain the insight and advice of other users. Exploring LEGO Mindstorms contains building and programming challenges written by a recognized authority in LEGO robotics curriculum, and is designed to teach you the fundamentals rather than have you follow a «recipe.» Get started with robot programming with the starter vehicle, Auto-Driver Explore the features of the EV3 brick, a programmable brick Design robot's actions using Action Blocks Incorporate environmental sensors using Infrared, Touch, and Color sensors Expand the use of data in your program by using data wires with Sensor Blocks Process data from the sensors using Data Operations Blocks Using Bluetooth and WiFi with EV3 Build unique EV3 robots that each presents different functions: the Spy Rabbit, a robot that can react to its surroundings; a Sea Turtle robot, Mr. Turto; the Big Belly Bot, a robot that eats and poops; and a Robotic Puppy Guapo Discover ideas and practices that will help you to develop your own method of designing and programming EV3 robots The book also provides extensive programming guidance, from the very basics of block programming through data wiring. You'll learn robotics skills to help with your own creations, and can likely ignite a lasting passion for innovation. Exploring LEGO Mindstorms is the key to unlocking your EV3 potential.

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of «atomic moments of truth» Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

A unique, in-depth guide to options pricing and valuing their greeks, along with a four dimensional approach towards the impact of changing market circumstances on options How to Calculate Options Prices and Their Greeks is the only book of its kind, showing you how to value options and the greeks according to the Black Scholes model but also how to do this without consulting a model. You'll build a solid understanding of options and hedging strategies as you explore the concepts of probability, volatility, and put call parity, then move into more advanced topics in combination with a four-dimensional approach of the change of the P&L of an option portfolio in relation to strike, underlying, volatility, and time to maturity. This informative guide fully explains the distribution of first and second order Greeks along the whole range wherein an option has optionality, and delves into trading strategies, including spreads, straddles, strangles, butterflies, kurtosis, vega-convexity , and more. Charts and tables illustrate how specific positions in a Greek evolve in relation to its parameters, and digital ancillaries allow you to see 3D representations using your own parameters and volumes. The Black and Scholes model is the most widely used option model, appreciated for its simplicity and ability to generate a fair value for options pricing in all kinds of markets. This book shows you the ins and outs of the model, giving you the practical understanding you need for setting up and managing an option strategy. • Understand the Greeks, and how they make or break a strategy • See how the Greeks change with time, volatility, and underlying • Explore various trading strategies • Implement options positions, and more Representations of option payoffs are too often based on a simple two-dimensional approach consisting of P&L versus underlying at expiry. This is misleading, as the Greeks can make a world of difference over the lifetime of a strategy. How to Calculate Options Prices and Their Greeks is a comprehensive, in-depth guide to a thorough and more effective understanding of options, their Greeks, and (hedging) option strategies.