Скачать книгу - Conquistadors of the Useless

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Education is useless because it destroys our common sense, because it isolates us from the rest of humanity, because it hardens our hearts and swells our heads. Bookish persons have long been subjects of suspicion and contempt and nowhere more so, perhaps, than in the United States during the past twenty years. Critics of education point to the Nazism of Martin Heidegger, for example, to assert the inhumanity of highly learned people; they contend that an oppressive form of identity politics has taken over the academy and complain that the art world has been overrun by culturally privileged elitists. There are always, it seems, far more reasons to disparage the ivory tower than to honor it. The uselessness of education, particularly in the humanities, is a pervasive theme in Western cultural history. With wit and precision, Why Education Is Useless engages those who attack learning by focusing on topics such as the nature of humanity, love, beauty, and identity as well as academic scandals, identity politics, multiculturalism, and the corporatization of academe. Asserting that hostility toward education cannot be dismissed as the reaction of barbarians, fools, and nihilists, Daniel Cottom brings a fresh perspective to all these topics while still making the debates about them comprehensible to those who are not academic insiders. A brilliant and provocative work of cultural argument and analysis, Why Education Is Useless brings in materials from literature, philosophy, art, film, and other fields and proceeds from the assumption that hostility to education is an extremely complex phenomenon, both historically and in contemporary American life. According to Cottom, we must understand the perdurable appeal of this antagonism if we are to have any chance of recognizing its manifestations—and countering them. Ranging in reference from Montaigne to George Bush, from Sappho to Timothy McVeigh, Why Education Is Useless is a lively investigation of a notion that has persisted from antiquity through the Renaissance and into the modern era, when the debate over the relative advantages of a liberal and a useful education first arose. Facing head on the conception of utility articulated in the nineteenth century by John Stuart Mill, and directly opposing the hostile conceptions of inutility that have been popularized in recent decades by such ideologues as Allan Bloom, Harold Bloom, and John Ellis, Cottom contends that education must indeed be «useless» if it is to be worthy of its name.