Скачать книгу - Les Eglises d’initiative africaine

Полный вариант заголовка: «Du pouvoir des princes sur les eglises de leurs etats / par M.N. Riousl».

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

A straightforward guide to the role of IT departments and vendor's in assisting organizations in going green with the aid of IT-related resources and offerings. This book provides organizations with strategy, planning, implementation, assessment guidance for their Green initiatives. It discusses the many benefits of Green initiatives with the assistance, integration and collaboration of IT department and vendors, i.e. custom and vendor application development and reporting tools, Green IT examples, business intelligence dashboards that can perform analytical and predictive analysis of green related business data. Outlines the major benefits to be gained through Green initiatives with IT Shows you how your business can strategize, plan, implement, assess Green initiatives solutions with IT Explores how to develop Green initiative strategies, plans, projects, and assessments that integrate IT resources and offerings effectively. Practical and thorough, this book includes helpful checklists, glossary, and resources to get started with your business's Green initiatives.

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to OoutsidersONpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.