Скачать книгу - The Agenda

In cartea sa “Agenda unui vanzator de succes, sau motivarea vanzarilor” Veaceslav Bogdanov ne dezvaluie ac?iunile de succes ale celor mai rezultativi ?i puternici vanzatori. Trasatura principala car?ii acestea consta in aceea ca orice vanzator i?i va putea gasi un suport ?i o ie?ire din problemele de via?a principale, cu care se ciocnesc vanzatorii din diferite companii. Cartea “Agenda unui vanzator de succes, sau motivarea vanzarilor” este necesara pentru fiecare vanzator.

The author of the bestseller The Iron Triangle untangles a web of political back scratching in one of the world's most powerful companies Halliburton-a Texas oil-field company Dick Cheney ran before he became Vice President-has courted controversy for the better part of the twentieth century, but only recently has it received intense media scrutiny. In The Halliburton Agenda, Halliburton and its subsidiaries form the foundation of a fascinating story of influence peddling and behind-the-scenes political maneuvering that has only increased in momentum over the last decade-culminating in a firestorm of problems arising as soon as Cheney took office. This intriguing book shows readers where Halliburton has been doing business and with whom-topping the list so far are Iran, Iraq, and Libya. It also reveals how this juggernaut of a corporation has engaged in a cycle of profits that begins by selling products and services to potential terrorist states, contracting with the federal government during times of war against those states, then gaining valuable rebuilding contracts to help repair those states. It will also show how a Halliburton subsidiary, Kellogg Brown & Root, has become an indispensable part of the U.S. military, so much so that the two are indistinguishable at times. Halliburton is one of the first American companies to recognize the importance of aligning itself with powerful politicians, heavily contributing to campaigns, then cashing in on lucrative government contracts. Engaging and informative, The Halliburton Agenda carefully explores the arc of the company's success, its use of political affiliation, and the scope of its international business.

This is the second part of a major theoretical work by Patrik Schumacher, which outlines how the discipline of architecture should be understood as its own distinct system of communication. Autopoeisis comes from the Greek and means literally self-production; it was first adopted in biology in the 1970s to describe the essential characteristics of life as a circular self-organizing system and has since been transposed into a theory of social systems. This new approach offers architecture an arsenal of general comparative concepts. It allows architecture to be understood as a distinct discipline, which can be analyzed in elaborate detail while at the same time offering insightful comparisons with other subject areas, such as art, science and political discourse. On the basis of such comparisons the book insists on the necessity of disciplinary autonomy and argues for a sharp demarcation of design from both art and engineering. Schumacher accordingly argues controversially that design as a discipline has its own sui generis intelligence – with its own internal logic, reach and limitations. Whereas the first volume provides the theoretical groundwork for Schumacher’s ideas – focusing on architecture as an autopoeitic system, with its own theory, history, medium and its unique societal function – the second volume addresses the specific, contemporary challenges and tasks that architecture faces. It formulates these tasks, looking specifically at how architecture is seeking to organize and articulate the complexity of post-fordist network society. The volume explicitly addresses how current architecture can upgrade its design methodology in the face of an increasingly demanding task environment, characterized by both complexity and novelty. Architecture’s specific role within contemporary society is explained and its relationship to politics is clarified. Finally, the new, global style of Parametricism is introduced and theoretically grounded.

Parametricism is an avant-garde architecture and design movement that has been growing and maturing over the last 15 years, emerging as a remarkable global force. The tendency started in architecture but now encompasses all design disciplines, from urban design to fashion. In architecture, the style has an international following and is currently progressing beyond its experimental roots to make an impact on a broader scale, with practices like Zaha Hadid Architects (ZHA) winning and completing large-scale architectural projects worldwide. Parametricism implies that all elements and aspects of an architectural composition or product are parametrically malleable; and the style owes its original, unmistakable physiognomy to its unprecedented use of computational design tools and fabrication methods. All design parameters are conceived as variables that allow the design to vary and adapt to the diverse, complex and dynamic requirements of contemporary society. Although Parametricism has been talked about and hotly debated for a number of years, so far there has been no publication dedicated to Parametricism. The issue is guest-edited by Patrik Schumacher, partner at ZHA, and one of the world’s most highly renowned advocates of Parametricism. Contributors: Philippe Block, Shajay Bhooshan, Mark Burry, Mario Carpo, Manuel DeLanda, John Frazer, Mark Foster Gage, Enriqueta Llabres and Eduardo Rico, Achim Menges, Theo Spyropoulos, Robert Stuart-Smith, Philip F Yuan. Featured architects and designers: Arup, MARC FORNES/THEVERYMANY, Zaha Hadid Architects (ZHA) and Ross Lovegrove.

Эта работа – поиск границы между реальностью и манипуляцией. Прикладная политология и мой личный политический опыт – две большие истории, которые помогли мне написать эту работу. Здесь вы прочитаете мою попытку проанализировать и задать некую структуру знаниям и информации, в совокупности составляющей самую закрытую сферу политического процесса – администрирование информационно-политической повестки дня.