Скачать книгу - Do UFOs Exist?

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the «wrong» end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the «right» end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to «flip the funnel» once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new «flipped funnel» model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy «influencer marketing» and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

Have you ever wondered what the phrase “God is dead” means? You’ll find out in Existentialism For Dummies, a handy guide to Nietzsche, Sartre, and Kierkegaard’s favorite philosophy. See how existentialist ideas have influenced everything from film and literature to world events and discover whether or not existentialism is still relevant today. You’ll find an introduction to existentialism and understand how it fits into the history of philosophy. This insightful guide will expose you to existentialism’s ideas about the absurdity of life and the ways that existentialism guides politics, solidarity, and respect for others. There’s even a section on religious existentialism. You’ll be able to reviewkey existential themes and writings. Find out how to: Trace the influence of existentialism Distinguish each philosopher’s specific ideas Explain what it means to say that “God is dead” See culture through an existentialist lens Understand the existentialist notion of time, finitude, and death Navigate the absurdity of life Master the art of individuality Complete with lists of the ten greatest existential films, ten great existential aphorisms, and ten common misconceptions about existentialism, Existentialism For Dummies is your one-stop guide to a very influential school of thought.

In the European Union nations, and other countries including Japan, Australia and Malaysia, it is a legal requirement that food products containing genetically modified organism (GMO) materials are labelled as such in order that customers may make informed purchasing decisions. For manufacturers and consumers to be confident about these assertions, systems must be in place along the entire food chain which support the co-existence of GM and non GM materials whilst maintaining a strict segregation between the two. This book is an output of a European Union-funded project entitled «Co-Extra: GM and non-GM food and feed supply chains: their Co-Existence and Traceability». The objective of this four year project is to provide practical tools and methods for implementing co-existence that will: enable the co-existence of genetically modified (GM) and non-GM crops enable the segregation and tracing of genetically modified organism (GMO) materials and derived products along the food and feed chains anticipate the future expansion of the use of GMOs The project is designed to foster a robustly science-based debate amongst all of the stakeholders involved in the food and feed chains, and the tools will be assessed not only from a technical point of view but with regard to the economic and legal aspects. It also surveys the GMO-related legal regimes and practices that exist in and beyond the EU. This book examines the practical tools and methods available to implement the co-existence and traceability of GM and non-GM food materials along the entire food and feed chains, as demanded by consumers and by legislation in force in the EU and elsewhere. GM and Non-GM Supply Foods is a source of valuable information for food manufacturers, food research institutions and regulatory bodies internationally.

Methods for more planet-friendly process engineering Our earth is just one big, complex Process Facility with limited air, water, and mineral resources. It responds to a number of process variables—among them, humanity and the environmental effects of our carbon consumption. What can professionals in the Hydrocarbon Process Industry do to retard environmental degradation? Rather than looking to exotic technology for solutions, Process Engineering for a Small Planet details ready-at-hand methods that the process engineer can employ to help combat the environmental crisis. Drawing from the author's professional experience working with petroleum refineries petroleum refineries, petrochemical plants, and natural gas wells, this handbook explains how to operate and retrofit process facilities to: Reuse existing process equipment Save energy Reduce greenhouse gas emissions Expand plant capacity without installing new equipment Reduce corrosion and equipment failures Covering topics from expanding fractionator and compressor capacity and vacuum tower heater expansion to minimizing process water consumption and increasing centrifugal pump capacity, Process Engineering for a Small Planet offers big ideas for saving our small planet.

A readily comprehensible guide for biologists, field taxonomists and interested laymen to one of the oldest problems in biology: the species problem. Written by a geneticist with extensive experience in field taxonomy, this practical book provides the sound scientific background to the problems arising with classifying organisms according to species. It covers the main current theories of specification and gives a number of examples that cannot be explained by any single theory alone.