Найти книгу: "Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information"

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming «inference-based» predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of «Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon» to a more complex model such as an Electric utility value proposition: «We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.» Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value «intentionally/ discretionarily» shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering «indirect» data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old «indirect» competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing «incidentally» volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: «If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.»

Предлагаемое пособие составлено по весьма оригинальной методике с включением иллюстраций и поясняющих текстов. Книга ведет обучающегося от понимания элементарнейших вещей к осознанию самых глубинных явлений как внешнего, так и внутреннего мира человека. В нее включены сведения по самым различным областям человеческих знаний - от механики до философии, социологии, политики, - и все это излагается простым, не отягощенным грамматическими сложностями языком. Пособие снабжено англо-русским словарем употребляемых в нем слов с транскрипциями.

Content

Foreword

Introduction to boost technology

Lessons from history

Turbochargers: past and present

Nitrous oxide: from the beginnings to the present day

Aspiration: theory and basic principles

What you should know about turbochargers

Turbocharger boost pressure control

The strategy to prevent the turbocharger turboyam

What you should know about turbochargers

Cooling the intake charge

Injection water and other alternative solutions

Fuels and fuel additives

Fuel

Air intake system

Injection of nitrous oxide

Exhaust system

The process of combustion and ignition system

The engine management system

Increased engine durability

Lubrication system

Cooling system

Modification of the factory engine supercharged

Testing theory in practice and a few thoughts

Аудиокнига на английском языке. Продолжение чудесных приключений Алисы в Стране Чудес – по ту сторону зеркала в шахматном королевстве. После встречи с доброй Белой королевой Алиса отправляется в длительное путешествие по стране шахмат длиною в восемь клеток с целью добраться до замка злой Красной Королевы. По дороге ее ждет много интересных, забавных, а порой и опасных встреч.

«Алиса в Зазеркалье» Льюиса Кэрролла в формате книги и аудиофайлов заинтересует всех, кто изучает английский язык. Неадаптированный текст порадует читателя неподражаемым английским юмором и тонкой игрой слов, которой славится Льюис Кэрролл. Параллельный перевод на русский подскажет, как переводить «непереводимые» шутки и идиомы. Читая и слушая тексты на английском языке, вы улучшите свои навыки чтения и восприятия на слух иноязычной речи. Для углубления знаний английского и облегчения понимания текста предлагаются упражнения и словарь. Книга будет интересна и полезна школьникам, абитуриентам, студентам, преподавателям, а также всем, кто изучает английский язык самостоятельно.

‘Academic Skills through Cases in American Studies’ is aimed at ESL college students at the Intermediate-high through Advanced levels of language proficiency. It is designed around eight country-specific (U.S.) cases that develop academic skills tested on international exams. The book covers major topics in the areas of academic reading, speaking and writing. Thus, the targeted learning outcome is two-fold: 1) to explore topical issues in American studies and 2) to master key academic skills. The content of the articles in each unit is selected according to the language needs of students majoring in economics, sociology, political science, and the like. The book can be used both as a supplement to a course in American Studies or as a separate curriculum within an academic skills course.