Найти книгу: "What You Need to Know about Strategy"

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

Практикум составлен на основе оригинальных американских источников и способствует усвоению и закреплению лексики, развитию различных видов чтения и понимания оригинальной литературы по специальности, а также отработке навыков устной речи в ситуациях профессионального общения. Для студентов, аспирантов, научных сотрудников.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.

Полный вариант заголовка: «Much ado about nothing : Print. complete from the text of Sam. Johnson and Geo. Steevens / By Will. Shakspere». Примечание: Много шума из ничего.

В текстах пособия, взятых из оригинальных источников, подробно описывается история Великобритании, рассказывается об ученых, писателях и политических деятелях страны. Задания после каждой главы направлены на проверку понимания текста и развитие навыков обсуждения прочитанного. Для студентов факультетов иностранных языков и гуманитарных факультетов университетов, а также для учащихся спецшкол, лицеев и для лиц, изучающих английский язык самостоятельно.