Найти книгу: "Display Advertising. An Hour a Day"

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Дисплейные интерфейсы. Основы и стандарты. Название говорит само за себя. Чтобы правильно понять эту книгу, знание английского - ОБЯЗАТЕЛЬНО.

Полный вариант заголовка: «A new display of the beauties of England : Vol. 1 : or a description of the most elegant or magnificent public edifices, Royal Palaces, noblemen's and gentlemen's seats, and other curiosities, natural or artifictal, in the cifferent parts of the Kingdom : adorned with a variety of copper plate cuts, neatly engraved».

Полный вариант заголовка: «A new display of the beauties of England : Vol. 2 : or a description of the most elegant or magnificent public edifices, Royal Palaces, Noblemen's and gentlemen's seats and other curiosities natural or artificiat in the different parts of the Kingdom : adorned with a variety of copper plate cuts, neaty engraved».

ЭКСПЕРТНЫЙ ВЫПУСК. Евгения Соболева изучала журналистику, работала продюсером на MTV и МузТВ, отвечала за PR в крупной строительной компании и придя с заказом в PlayDisplay осталась там в роли PR директора. Сейчас данная компания является одним из лидеров на рынке дополненной реальности. В ПРОГРАММЕ: – Дополненная реальность WTF? – Как стартапу выйти на крупнейшие госкорпорации? – Можно ли всех удивить на иностранной выставке? – Что нужно чтобы выйти на рынок дополненной реальностью? – Дружить ли с конкурентами или нет? – Как по максимуму использовать AR Conference?

An unprecedented look into the basic physics, chemistry, and technology behind the LCD Most notably used for computer screens, televisions, and mobile phones, LCDs (liquid crystal displays) are a pervasive and increasingly indispensable part of our lives. Providing both an historical and a business-minded context, this extensive resource describes the unique scientific and engineering techniques used to create these beautiful, clever, and eminently useful devices. In this book, the history of the science and technology behind the LCD is described in a prelude to the development of the device, presenting a rational development theme and pinpointing innovations. The book begins with Maxwell's theory of electromagnetism, and the ultimately profound realization that light is an electromagnetic wave and an electromagnetic wave is light. The power of mathematical physics thus was brought to bear upon the study of light, and particularly the polarization of light by material bodies, including liquid crystals. After a brief historical description of polarization, a physical interpretation provides substance to the mathematical concepts. Subsequent chapters cover: Thermodynamics for liquid crystals The Maier-Saupe mean field, phenomenological, static continuum, and dynamic continuum theories The transistor and integrated circuit Glass, panels, and modules The calculus of variations The active matrix Semiconductor fabrication The global LCD business Additionally, the book illustrates how mathematics, physics, and chemistry are put to practical use in the LCDs we use every day. By describing the science from an historical perspective and in practical terms in the context of a device very familiar to readers, the book presents an engaging and unique view of the technology for everyone from science students to engineers, product designers, and indeed anyone curious about LCDs. Series Editor: Anthony C. Lowe, The Lambent Consultancy, Braishfield, UK The Society for Information Display (SID) is an international society, which has the aim of encouraging the development of all aspects of the field of information display. Complementary to the aims of the society, the Wiley-SID series is intended to explain the latest developments in information display technology at a professional level. The broad scope of the series addresses all facets of information displays from technical aspects through systems and prototypes to standards and ergonomics.