Найти книгу: "Stop Acting Like a Seller and Start Thinking Like a Buyer. Improve Sales Effectiveness by Helping Customers Buy"

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer.» —Theresa Martinez, Brand Director, Roche Laboratories «This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness.» —Duggar Baucom, head basketball coach, Virginia Military Institute «This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read.» —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University «A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling.» —Charlene Prounis, Managing Partner, Flashpoint Medica

This book originated as a collection of feature articles, previously published as magazine articles. They were chosen for publication in book form not only because they were so popular with readers in their original magazine appearances but also because they are so relevant in the field of introductory electronics — a subject area in which it is evermore difficult to find information of a technical, knowledgeable, yet understandable nature. This book is exactly that. Since its original publication, I have added significant new material to make sure it is all still highly relevant and up-to-date.

In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society? At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things. Where is fun for those who hire PR-agency? Let’s leave it for those who still hire PR-agency, and will no ramble it on a secretary who is irresponsible for advertising or marketing, or on ourselves. Perhaps we’ll return to it later, perhaps we won’t.

In the special edition of the “Metal Supply & Sales” magazine you will find the analysis of current situation in Russian ferrous and non-ferrous metallurgy in the context of global production; in depth flat and long-rolled products, pipe, copper and aluminum industry research. English speaking readers of the special edition will be able to acquire information on Russian metallurgy perspectives, market trends and industry innovations. In the “Metal supply & sales” magazine sector’s leading companies – MMK, NLMK, RMK, TMK, OMK, Chelpipe, Uraltrubprom and Ukraine’s Metinvest, present their articles on new production capacities, products and engineering solutions. In addition the Chinese market forecast is published in this issue of the magazine. It is well known, that Russian metallurgy is export-oriented. More than 50% of all production is being exported and Russia is considered to be among the five largest suppliers of metals on world markets. Therefore, export contracts have always been, are, and in the nearest future will be crucial for the national producers of steel products. «Metal Supply & Sales» magazine sees its mission as a bridge between the producers and consumers of metals. Therefore English edition, which aims to promote the domestic steel industry on the international markets, is being published. According to the statistics, each magazine is being read by 15 person, so 8 thousand copies are being read by 120,000 people. Over 100 thousand industry representatives from all around the world will be able to examine the maps of Russian metallurgical assets, get the perspective on the traditional and new types of products, and to establish mutually beneficial commercial relationships.

According to the statistics, each magazine is being read by 15 person, so 8 thousand copies are being read by 120,000 people. Over 100 thousand industry representatives from all around the world will be able to examine the maps of Russian metallurgical assets, get the perspective on the traditional and new types of products, and to establish mutually beneficial commercial relationships.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.