Найти книгу: "The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It"

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence–drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world–that business is riding on yet another bubble that is ready to burst–a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong–these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands–and tomorrow's–have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful «energized differentiation.» Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

In order to develop production and expand markets for all interested in handling financial resources. Own funds are limited because actual borrowed funds of credit institutions. Loan is secured by collateral, for which execution is levied for improper fulfillment of financial obligations. When activated, deposit procedures arises business process by which the performance of collateral, encumbered with outstanding financial obligation, it becomes a catalyst for dispersion of its value among the involved credit institutions affiliated to it the same structures, and the borrower, the owner of the collateral, forced to pay for their services. Registry of collateral individual credit institution is the value of having a monetary value, or more precisely register the debt, the return of the collateral is provided, during the implementation procedures of the collateral is an extremely topical issue of cost. Affiliated bank structure use a "ready" for implementation of the collateral as a financial instrument whose value is dynamic in time.

The aim of the article is to perform an economic and legal analysis of the financial claims of the credit institution to the borrower through the implementation of the acquired using borrowed funds vehicle that is owned by the borrower and burdened the right of pledge in favor of the bank. And also to identify factors influencing the effect of the financial cost of spraying alienated collateral, including affiliated bank structures, be associated with this process.

Полный вариант заголовка: «Memoirs of the house of Brandenburg from the earliest accounts, to the death of Frederic I. king of Prussia : to which are added four dissertations 1. On manners, customs, industry, and the progress of the human understanding in the arts and sciences ; 2. On superstitions and religion ; 3. On the ancient and modern government of Brandenburg ; 4. On the reasons for the enacting and repealing of laws / by the present king of Prussia (Friedrich II)».

Примечание: Путешествия по Бранденбургу, Померании, Пруссии, Курляндии, России и Польше, совершенные в 1777 и 1778 годах. Полный вариант заголовка: «Johann Bernoulli's Reisen durch Brandenburg, Pommern, Preussen, Curland, Russland und Pohlen in den Jahren 1777 und 1778. Bd. 1. Reise nach Danzig und Beschreibung der Merkwurdigkeiten dieser Stadt».