Найти книгу: "Marketing Calculator. Measuring and Managing Return on Marketing Investment"

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

Артур Конан Дойль – английский писатель, был возведен в рыцарское звание в 1902 году за работу в полевом госпитале во время англо-бурской войны. Шерлок Холмс возвращается! Чем больше писал Дойль о Холмсе, тем сильнее тот походил на своего создателя. Вот только автор не употреблял наркотиков и не увлекался игрой на музыкальных инструментах. Узнайте больше о приключениях Холмса вместе с профессиональным американским актером Бенджамином Сарджентом! Аудиокнига на английском языке. The Adventure of the Solitary Cyclist The Adventure of Black Peter The Adventure of the Abbey Grange

In this installment in the continuation of the classic collection of Sherlock Holmes stories, England's top-notch sleuth is on the go again, with lavish mysteries demanding the master's brilliant powers of deduction.

Настоящее пособие предназначено для студентов вузов, аспирантов и слушателей программ MBA со специализацией маркетинг, а также для широкого круга лиц, работающих в сфере международного бизнеса и маркетинга, имеющих базовую подготовку на уровне, не ниже «intermediate», и стремящихся совершенствовать свои знания. С пособием можно работать как в группах под руководством преподавателя, так и самостоятельно, проверяя себя по ответам на наиболее сложные задания. Цель пособия состоит в развитии билингвистической компетенции, т.е. в обучении активному пользованию маркетинговой терминологией на русском и английском языках при чтении профильной литературы, поиске нужных материалов в источниках и осуществлению эффективных коммуникаций в работе с иностранными партнерами.

Such phenomena’s as transduction, regeneration and new kernel synthesis have been analyzed in this book, it is tunnel effect research also and electromagnetic energy – warmth transformation. Potential curves and shapes with critical points are characterized, questions of technical optimization, new physical space phenomena’s, long term forecasts, analysis kernel building and quantum gas exploration are discussed.

The publication provides basic information on the history, theory and practice of qualimetry. The Appendix contains an example implementation of the algorithm quality assessment using a simplified method. The book is intended for all those whose professional activity is connected with the quantitative evaluation of quality and the creation of qualitative techniques: students and University teachers, researchers, evaluators, quality assurance specialists, and HR-specialists.