Найти книгу: "Strategic Hospitality Leadership. The Asian Initiative"

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

Сборник статей, опубликованных в разное время в СМИ различных стран посвященный вероятному негативному влиянию принципов корпоративного управления применяемых в Транснациональном Холдинге «Евразийская группа» на инвестиционный климат Республики Казахстан.

Английский язык уже давно проник во все сферы человеческой деятельности и стал инструментом интеграции в глобальное общество. Изучение английского языка признано необходимостью в большинстве стран мира. Однако если в школе упор делается на освоение курса «General English», то при обучении английскому языку в вузе на первый план выходят овладение академическими навыками и навыки профессионального общения. Эти два аспекта и легли в основу данного учебного пособия, которое охватывает первую часть практического курса «Английский для востоковедов» (‘English for Asian Studies’). Курс построен на принципах коммуникативного подхода к изучению английского языка и включает четыре вида речевой деятельности: прослушивание (Listening), чтение (Reading), говорение (Speaking), письмо (Writing), а также изучение грамматики и вокабуляра. Основной целью учебного пособия является развитие у студентов как академических навыков (написание эссе, аннотаций, тезисов, выступление с презентацией, участие в круглых столах и дебатах), так и навыков в сфере английского для специальных целей (овладение англоязычной терминологией будущей специальности, знакомство с культурологическими, экономическими, историческими, политическими реалиями изучаемого региона). Пособие «Английский для востоковедов» основано на аутентичном англоязычном материале, посвященном странам Восточно-Азиатского региона, и состоит из шести частей (Units): Unit 1. Анимэ (Япония); Unit 2. Бренды (Китай); Unit 3. Образование (Корея); Unit 4. Искусство (Дальний Восток); Unit 5. Инновационные технологии (Япония); Unit 6. Азиатский образ жизни (Дальний Восток). Учебное пособие рассчитано на студентов бакалавриата отделения востоковедения и предусматривает наличие у студентов уровня коммуникативной компетенции на английском языке в диапазоне B2+ – С1.

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.