Masterclass: Make Your Home Cooking Easier
Автор: James Martin
Год издания: 0000
TV favourite James Martin’s knock 'em dead collection of brilliant recipes.James’ impressive cookbook portfolio has given us British classics, hearty favourites, and mouth-watering desserts, and still he has more ideas to share; and they're getting better and better. In his latest book, James is out to remind us all that, at heart, he's a skilled chef who knows his way round a kitchen.Great food needs no dressing up and these recipes speak for themselves – fantastic ingredients, clear-cut methods and flavours that pack a punch. These are dishes you will actually want to eat, easy enough for cooks of every level, but impressive enough that restaurant chefs would be proud to serve them. James' signature no-nonsense style is here, as well as something we don't get on TV – a peek into his real chef's background, with snapshots from the heat of professional kitchens around the world.Bold, unfussy and all about the food, this is the book James Martin fans have been waiting for.
Traditional Estonian Cooking
Автор: Margit Mikk-Sokk
Год издания:
This book presents you traditional Estonian dishes, exotic to many readers. A lot of the dishes are easily prepared from foodstuff known to you and found in nearest supermarket. Surprise yourself, your family and friends, offering them new taste experiences. You will not forget this pleasant surprise and try again!
Be a Sales Superstar. 21 Great Ways to Sell More, Faster, Easier in Tough Markets
Автор: Брайан Трейси
Год издания:
Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy’s detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling—the mental component—and the outer game of selling—the methods and techniques of actually making the sale. Concise and action-oriented, Be a Sales Superstar is a handbook for busy sales professionals, providing key ideas and techniques that will immediately increase your effectiveness and boost your results. Brian Tracy shows you how to: • Get more and better appointments, easier; • Build high rapport in the first few minutes; • Make better, more effective sales presentations • Close more sales faster than ever before Apply Tracy’s 21 great ways to be a superstar salesperson, and your success in selling will become unlimited.
Pregnancy Cooking and Nutrition For Dummies
Автор: Tara Gidus
Год издания:
100 recipes to keep moms-to-be on the road to tasty, proper, prenatal nutrition Pregnancy Cooking & Nutrition For Dummies helps moms-to-be eat tasty meals while maintaining nutritional balance. Going beyond most books on the shelf, you'll get not only 100 recipes and tips on how to supercharge family favorites (by making them even more healthy and nutritionally balanced) but also answers to such questions as: what is healthy weight gain; what meals help to overcome morning sickness; what are nutritionally sound snacks to satisfy cravings; what foods should be avoided to control heartburn and gas; and how to maintain nutritional balance with recommended amounts of the best vitamin, mineral, and organic supplements. From seafood to eggs to unpasteurized cheeses, the list of foods pregnant women should avoid is not only long, but confusing. Pregnancy Cooking & Nutrition For Dummies gives you the lowdown on what to eat, what not to eat, and why. Additionally, it discusses how those with special diets (e.g. vegetarians, those with food allergies, etc.) can still follow good nutritional guidelines and address their unique nutritional needs – as well as those of their unborn child. 100 recipes to get you started on the road to tasty, proper, prenatal nutrition Helps you better understand and address the nutritional needs of yourself and your unborn child Shows you how to create a stable and nutritious diet Pregnancy Cooking & Nutrition For Dummies provides pregnant mothers with the resources and advice they need to create a stable and nutritious diet that addresses both their needs and those of their unborn child.
The PR Masterclass. How to develop a public relations strategy that works!
Автор: Alex Singleton
Год издания:
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review