Найти книгу: "From Products to Services"

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. “This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective” Jim Spohrer, Director, IBM Almaden Research Centre, USA “Laurie Young details in very practical ways the reasons and methodologies for change … I would recommend this book to every one of my customers.” Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC “I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.” Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University

Content

Introduction

Repair or not repair   - that's the issue!

• Injection molding: working principle

Identification of types of polymeric materials

• Thermoplastics against thermosets
• Thermoplastics: polypropylene, polyvinyl chloride (PVC), polycarbonate,
• polyethylene, nylon (polyamide), acrylonitrile butadiene styrene (ABS plastic)
• Reaktoplasty: epoxy resin, urethane, polyester
• Polymer materials for cars
• Vehicles for recreation and entertainment

Possible repair methods for each type of plastic

• Reaktoplasty
• Thermoplastics

Repair procedures

• Basic procedure for repairing & nbsp; processing
• Two-component adhesives
• Cyanoacrylate adhesive
• Hot-melt adhesive
• Methacrylate adhesive
• Introduction to polymer welding

Finishing processing   plastic

• Durable neolefin plastic types
• Plastic neolefin plastic types
• Painted thermoplastic polyolefin and polypropylene
• Unpainted thermoplastic polyolefin and & nbsp; polypropylene
• Polyethylene

Applications

• Tools   their purpose
• How to achieve optimal adhesion

Книга, написанная разработчиками Microsoft SQL Server 2005 Analysis Services, дает читателю полное представление об его функционировании и устройстве. В ней рассмотрены основы многомерного анализа данных и дано глубокое представление о многомерных моделях данных и устройстве OLAP-сервера. Описаны основные концепции языка доступа к многомерным данным MDX и его расширенные возможности, а также архитектура сервера, методы обработки данных и алгоритмы доступа к данным. Приведены внутренние и внешние протоколы обмена данными, включая протокол XML/A. Рассмотрены алгоритмы управления ресурсами Analysis Services, в том числе алгоритмы управления памятью. Описан процесс создания эффективных клиентских приложений с использованием Analysis Services, механизмы интеграции многомерных и реляционных баз данных. Уделено внимание безопасности, а также администрированию Microsoft SQL Server 2005 Analysis Services. Для разработчиков и бизнес-аналитиков.

Decision making by the aircrafts services of the international airport, which provides for intensive traffic of aircraft and their ground handling, becomes a very topical issue. If earlier it was believed that the intensity is provided only by the number of runways, nowadays a large accumulation of aircraft on the airport platform-field creates equally complex difficulties in comparison with aircraft take-offs and landings. Solving such problems with the use of «crisp methods» of queuing theory gives little. This article deals with modern «fuzzy methods» based on simulation modeling and fuzzy logic.

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.