Найти книгу: "Foundations of Coding"

Although devoted to constructions of good codes for error control, secrecy or data compression, the emphasis is on the first direction. Introduces a number of important classes of error-detecting and error-correcting codes as well as their decoding methods. Background material on modern algebra is presented where required. The role of error-correcting codes in modern cryptography is treated as are data compression and other topics related to information theory. The definition-theorem proof style used in mathematics texts is employed through the book but formalism is avoided wherever possible.

Пособие соответствует государственному образовательному стандарту дисциплины «Иностранный язык». Содержит следующие разделы: тексты по экономической специальности на английском языке; систему языковых и лингвистических упражнений, словарь перед каждым текстом для облегчения понимания прочитанного и расширения словарного запаса студентов.

Пособие предназначено для студентов 1-го курса химических специальностей, продолжающих изучать английский язык в вузе, а также лиц, заинтересованных в приобретении навыков чтения научно-технической литературы на английском языке. Цель издания – научить студентов-химиков читать и понимать литературу по специальности, развить речевые навыки активного владения научно-химической лексикой в рамках, предусмотренных программой по английскому языку для неязыковых специальностей вузов.

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.