Найти книгу: "The Pirate Inside"

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

This book gives an accurate picture of the pirates who sailed in the waters of the Caribbean and off the American coastline during the 'golden age' of piracy between 1660 and 1730. It traces the origins of piratical activity in the 16th century and examines the Boucaneer (Buccaneer) culture in Jamaica and Hispaniola. It details what drove individuals to a life of piracy, how they dressed, their weaponry, the ships they used and the codes by which they operated. Whether viewed as villains or victims the Pirates were a major threat to shipping and commerce in the western Atlantic for more than 70 years. Elite 67, 69 and 74 are also available in a single volume special edition as 'Pirates'.

О чём вы будете думать, если узнаете, что скоро умрёте? Будете ли вы в отчаянии рассказывать людям обо всём плохом, что вы сделали в этой жизни? Вряд ли… А если вы окажетесь с этими людьми в запертом помещении и это будет ваша единственная и последняя возможность рассказать о своих тайнах, которые терзали и мучили всю жизнь, но в которых страшно было признаться даже самим себе? Наркотики, предательства, измены. Что ещё скрывают 9 человек в ожидании неминуемой смерти?