Найти книгу: "Fashion Forecasting"

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it – from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

«Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.

Эта великолепно иллюстрированная книга – руководство по стилю для мужчин, которым важно, как они выглядят. Ее написал Маркус Джей, креативный директор популярного сайта о моде TheChicGeek.co.uk. В книге – море полезной информации: советы по созданию базового гардероба, рекомендации ведущих экспертов по стилю, удачные примеры уличной моды с детальными пояснениями, инструкции по уходу за одеждой, советы по уходу за собой. Предисловие к книге написал знаменитый британский дизайнер Пол Смит.

Learn all you need to know about trading and forecasting with technical analysis Kase on Technical Analysis is the ultimate guide to forecasting and trading technically, a comprehensive «all you need to know» review of the topics. Award-winning instructor, Cynthia A. Kase, CMT1, MFTA2, engineer, veteran energy trader, and one of the world's preeminent market technicians, captures her 30 plus years of experience in thirteen half-hour sessions, for more than six in-depth hours on technical analysis essentials. Viewers will develop a better understanding of charting and technical indicators, and get an inside look at cutting edge material based on Kase's own unique indicators and innovative approaches to trading and forecasting. The video describes key techniques for interpreting market behavior and developing a technical approach to trading. The workbook provides practice exercises that reinforce the concepts learned as Kase guides viewers through the various methodologies and their real-life applications to successful market interactions. Technical analysis is based on the premise that the behavior of a market reveals all that is known about it. Price action, volatility and rates of price changes may be harnessed by Kase's techniques to forecast future prices, identify low risk, high reward trading opportunities, and to cut losses while letting profits run. Kase on Technical Analysis shows how it's done, providing clear and wide-ranging instruction and expert insight that helps viewers to: Build a foundational understanding of charting and technical indicators, including an introduction to latest techniques Learn the most important technical methods for interpreting and analyzing market behavior Effectively apply technical analysis to trading strategy, risk management and market forecasting Formulate entry and exit strategies by using pattern recognition and properly applying technical indicators Technical analysis is a core discipline used by successful traders to assess market conditions and time trades. This package covers the aspects of technical analysis needed for intelligent interaction with the markets, from theory to practice, with concrete guidance toward real-world application. For traders wanting to «come up to speed» on technical analysis, for those wanting a refresher on the topic, as well as for seasoned traders looking for new ideas, Kase on Technical Analysis provides deep insight from a global authority. 1 Chartered Market Technician awarded by the Market Technicians Association 2 Master of Financial Technical Analysis awarded by the International Federation of Technical Analysts