Real You Incorporated. 8 Essentials for Women Entrepreneurs
Автор: Kaira Rouda Sturdivant
Год издания:
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Intellectuals and Power
Автор: Francois Laruelle
Год издания:
In this important new book, the leading philosopher Francois Laruelle examines the role of intellectuals in our societies today, specifically with regards to criminal justice. He argues that, rather than concerning themselves with abstract philosophical notions like justice, truth and violence, intellectuals should focus on the human victims. Drawing on his influential theory of ‘non-philosophy’, he shows how we can submit the theorizing of intellectuals to the scrutiny of the everyday suffering of the victims of crime. In the course of a wide-ranging discussion with Philippe Petit, Laruelle suspends the presumed authority of intellectuals by challenging the image of the ‘dominant intellectual’ exemplified by philosophers such as Sartre, Foucault, Lyotard and Debray. In place of domination, he puts forward instead a theory of ‘determination’: the determined intellectual is one whose character is conditioned by his relationship to the victim, rather than one who attempts to dominate the victim’s experience through a process of theorizing. While philosophy consistently takes the voice away from victims of suffering, non-philosophy is able to construct a theory of violence and crime that gives voice to the victim. This highly original book will be essential reading for all those interested in contemporary French philosophy and all those concerned with justice in the modern world.